Making infographics part of your content marketing strategy can help capture attention and quickly get your message across.
We all struggle with being inundated with information. Our email inboxes are filled with more information than we can give our attention to, and we could never read every word of every website we visit. Your clients and prospects are no different. Even if they’ve subscribed to your newsletter or email list to receive news and updates about your company’s IT solutions those messages may be lost in the daily flood of communications.
Infographics can amplify your message so it stands out above the noise of constant emails each day. Here are three reasons to make them a regular part of your content strategy.
1. Visual Learning. Many people process information more quickly when it’s presented in an image, rather than in text. For example, look at this excerpt from our infographic and e-book “Marketing Benchmarks for POS and Payments Solutions Providers.”
Version 1, from the infographic:
Version 2, from the e-book:
Averages for email newsletters and email blasts in the IT channel:
Deliverability: 97% to 100%
Open Rate: 12% to 20%
Click-through Rate: 1% to 3%
Which took less effort to understand?
When you want your target market to quickly receive the message you are trying to send, and infographic can be a valuable tool.
Educators often refer to Edgar Dale’s “Cone of Experience” that basically states if you want someone to remember, it’s more effective to show them something — better yet, to make them experience something — than to make them read about it. The information presented in an infographic can be much more memorable than plain text.
It’s important to mention, however, that different ways information is presented are more memorable to different types of people. Some people actually remember better what they read than what they see in an image. This is still an argument for using infographics in your content strategy: It’s wise to present information in varied ways so your message is received by a wider audience.
- Social Media. Social media posts have evolved to become very image-centric — to the point where feeds are virtually strings of images of hardware devices, software screen shots, and company logos. Infographics give you a way to stand out from the endless string of images. As your social media followers scroll through their feeds, an attention-getting infographic can encourage them to stop and look at your IT solution providers’ messages. Research shows posts containing infographics are three times more likely to be shared on social media.
- Link Building and SEO. Infographics are an effective way to help build backlinks. Share them with bloggers or media outlets with embed codes. Infographics are valuable to channel and end-user writers and editors because they allow them to quickly pull statistics and they give them a useful image to use with their blogs or articles. Request that they link to the infographic on your site. More backlinks lead to higher search engine rankings, and more traffic to your website.
Along with exceptional webpage content, blogs, thought leadership articles, and downloadable content, include infographics as a part of your IT solutions provider business’ content marketing strategy. The payoff includes capturing attention and reaching more of your target market with the messages you want them to remember.
To discuss how The SkyRocket Group can assist you with your contact marketing strategy, contact us today.