With a New Year comes a new look. This should also apply to your website. A website refresh doesn’t necessarily mean a complete overhaul, however. It can be as simple as updating the call to action (CTA) buttons on your site, updating the header image on your homepage, and adding new content. Here are five ways to freshen the look and feel of your website for 2017:
- Add New Content
Content creation takes time, but unfortunately, you can’t just do it once and then cross your fingers and hope it’s good forever. Updating your content is a vital piece of your website refresh. Because information and SEO practices are constantly changing, your content has to constantly evolve. At the beginning of each year, you should scour your site for outdated or irrelevant information and replace it with well-written updated content that is search engine friendly.
- Re-Examine Your Keyword Strategy
Search engine optimization (SEO) is also evolving all the time. Your keyword strategy from 2016 might not be as effective in 2017. For your website refresh, create a new list of potential keywords — primary, secondary, and long-tail — for use in the new year.
Do your research. What is your target audience searching for? How can you use Google search queries to freshen site content? Use a tool like Google Keyword Planner to determine the best words for use in your new page titles, image alt tags, and CTAs.
You’ll also want to review the keywords and long-tail keywords that are performing really well for your website. If they’re doing their job helping your site rank, and are still relevant to your products and services, keep using them.
- Freshen Your Call to Action Triggers
Part of your website refresh should be offering new gated assets such as whitepapers, e-books, or product catalogs. Your call to action triggers should align with your newly generated content and be a part of an overall content creation strategy.
Placement of call-to-action triggers on your website is just as crucial as the content. Make sure they are eye catching and that site visitors can easily find them.
- Update Banners, Rotating Sliders, Images, and Videos
Things like banners, rotating slides, and your website header image contribute to the overall look and feel of your website. Design that was hot at this time last year may not be so hot this year. Outdated graphics tend to give the impression of an outdated website. Invest time in updating graphics, so the first impression your website makes is a positive one. Also review product images and videos. If you have a long product list, it’s easy to forget to update images and product features change all the time. Scroll through your product pages and make a note of necessary product or stock images that need to be updated. This is also a good time to consider enhancements, such as additional videos, that can capture attention. Keep them short — less than 90 seconds — to take site visitors’ busy schedules into account.
- Update Your Website’s Copyright Date
This seems like a no-brainer, but it’s dreadfully easy to forget to update that little copyright date within the footer of your website. It’s an easy one to check off your list. Do it first thing and then you won’t have to worry about it for the rest of the year.
Follow these five tips and your website will look ready for 2017. If you’d like assistance with your website refresh, click here to contact us. We’ll be in contact shortly to help you plan and prioritize a website refresh strategy.