The 4 Social Media Marketing Trends That Will Affect You the Most in 2014

If you haven’t started already, you need to plan now for the New Year. Soon, your personal and business lives will be swept up by the hurricane that is about to hit: the holidays. Historically, the month of December doesn’t leave much time to strategize. While you have a little time left, read up on the four social media trends that will affect your marketing landscape the most in 2014.


7 Smart Headline Writing Tips You Can’t Live Without

Ah, the headline. A carefully crafted string of words that can mean the difference between a company email that totally flops or a blog that goes viral.

As a writer, I can’t even guess how much time I’ve spent writing and re-writing those few short words (with fingers crossed), hoping they will be the perfect combo that will pack a punch. Can you relate?

B2B Social Media

B2B Social Media: 6 Steps to Make it Shine

When it comes to social media, B2B companies get a bad rap, with many people thinking they are just impersonal, faceless entities. These companies are constantly compared to B2C companies, whose products might be “sexier” or more likely to make a splash on Yahoo’s homepage — or could be considered just more fun to market.

Well, the time to be boring is over!

Holiday marketing tips

How to Make the Most of Your Holiday Marketing Campaign

With the increase in consumer spending and the cheerful spirit of the season, branching out with your business efforts during the holidays is bound to work out in your favor. It’s a perfect time to try marketing tactics that you might not normally. It’s also a perfect time to show your appreciation to those who have led you to success.


5 Reasons to Have a Journalist on Your Side

I was at work one day when it hit me like a ton of bricks: I might have belonged in marketing all along. After majoring in journalism and working for several newspapers in college, I got my first “big girl job” at an inbound marketing agency (whose blog you’re reading right now) a month after graduation.

I was reminiscing about my newspaper days when I realized that, for the most part, not much has changed. As a public relations and communications specialist, I still need to be comfortable with strict and quickly-approaching deadlines, have a way with wordplay and be able to find “the angle.” The skill set doesn’t change between journalists and content marketers, only the intentions do.


Pinterest Grows by Leaps and Bounds – Right to Your Favorite Sites

When it comes to inbound marketing, it’s all about engaging content. And thanks to the fact that almost everyone owns a tablet or smart phone, visual content sharing is reigning supreme — mostly because snapping a picture of an experience is even easier than coming up with 140 characters to describe it.

So it’s no surprise that Pinterest is now the fastest-growing platform for online content sharing, according to online content distribution service ShareThis.

CTA common mistakes

4 Common Call to Action Mistakes

Calls-to-action (CTAs) are critical lead generation tools. They’re the links, images and buttons that inspire your site visitors to engage with you, and more importantly, divulge their personal information. Sounds simple, right? Well, you would be surprised at how much thought goes into in such a small space.

Your CTAs will be much, much more effective if you use them right. Avoid these four call to action mistakes that marketers commonly make:


How to Create CTAs: A Step-By-Step Guide To Make Them Great

Let’s face it: as an inbound marketer, your marketing campaigns lie in the hands of your leads. Rather than intruding their lives with traditional, outbound marketing methods, you have to sort of sit back and wait. What makes that wait a little shorter, though, is providing enticing opportunities for leads to obtain useful information through calls to action (CTAs). Take advantage of your 24-hour digital real-estate by asking your site visitors to take action.