Yeah. You read that right. It’s time that we recognize the Taco Bell marketing team for being Twitter geniuses. With thousands of retweets and favorites each day, they have mastered the art of winning people over in under 140 characters.Details
Now that Fall is upon us, don’t let your marketing efforts head into the darkness of Halloween. The leaves are changing colors and there’s a slight crispness in the air. Children are carving pumpkins, and parents are putting up spooky decorations.Details
Google definitely likes to keep marketers on their toes. Last week, the company announced the Hummingbird update, bringing content marketing to the forefront.
Here’s everything you need to know:
The update includes a change in the company’s algorithm. The updated algorithm serves to put less emphasis on keywords and more on the user’s query by switching all searches to encrypted searches using HTTPS. This is quite a change from the 2011 update that spawned a rise in “not provided” data.Details
Only 12 to 15 percent of customers are loyal to a single retailer, but that small group of shoppers can generate between 55 and 70 percent of that company’s sales, according to the Center for Retail Management at Northwestern University. With an inbound marketing plan, brick-and-mortar and online stores alike can create loyal, repeat customers. They can do this by spreading their brand and reaching more shoppers than ever before, as well as nurturing browsers until they become paying customers. This is accomplished with a combination of content marketing, email marketing, social media marketing and search engine optimization.Details
One of the biggest challenges for today’s healthcare providers is to effectively attract new patients. They’re slowly but surely giving up on traditional, intrusive marketing methods like direct mail. Healthcare industry leaders are turning inward and focusing their marketing efforts on targeted keywords, useful content and social media.Details
I’m sure you’ve heard it at least once (and even more times if you’ve visited our blog before): that inbound marketing can propel your business to new heights, not to mention blow outbound marketing out of the water. Like any other theory, this one wouldn’t hold much weight without some solid proof. Good thing we have plenty.
Here are three unique businesses at different corporate levels that achieved success through inbound marketing:Details
HubSpot reports that as many as 95 percent of site visitors don’t convert on their first visit. That’s because before they make a purchase, they want to do some research. In eCommerce, inbound marketing makes sure that when these site visitors are ready to make a purchase, it’s from you and not your competitors!Details
Posting to several social media sites each day can be exhausting, especially when it includes replying to comments and mentions and monitoring hash tags. Some might say it’s too much for one person. However, there are several tips and tricks that can make a social media manager’s life easier.Details
By now, almost every retailer knows how to leverage Facebook and Twitter to spread their brand. They regularly invite people to like their page and check-in to their locations, as well as post photos and status updates. They know how to conduct tweet chats and get their point across in 140 characters or less. But do they know how to use some of the most commonly used social media sites of the constant consumer?Details