I can guess that you have already come to realize the importance of social media in business today. And I can also guess that you, or someone in your marketing department, have set up your company’s Facebook page, joined Google+, started tweeting, and have even connected with colleagues and business acquaintances on LinkedIn.Details
A content management system (CMS) allows you to create, edit, manage and maintain website pages on a single interface. Using a CMS, companies can easily build sites for themselves and their clients. These systems streamline web design and content publishing, ensuring that both your site and workflow are streamlined.Details
In a study of their customer base, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate, almost three times higher than both Twitter and Facebook. And it’s no coincidence that executives from all Fortune 500 companies have LinkedIn profiles. LinkedIn is a useful marketing tool that allows you to showcase your skills, research competition and communicate with colleagues and customers.Details
This month, Google users are saying their goodbyes to the External Keyword Research Tool.
In May, Google announced on its AdWords blog that it planned to replace the external tool with the Keyword Planner program. The Keyword Planner “combines the functionality of the Keyword Tool and Traffic Estimator into a smooth, integrated workflow,” AdWords Product Manager Deepti Bhatnagar explained in the post.Details
If you ever had any doubts about the impact of social marketing on your SEO ranking – think again.
Fifty percent of businesses worldwide – that said they struggle with SEO – don’t integrate social media, according to a study done by Ascend2. Another interesting fact from that same research is nearly half of companies who were having great SEO success cited valuable content creation as their number one reason as to why. (and, of course that’s content you’ll “share” in your social marketing efforts)Details
For many companies, the ability to generate good, qualified leads is critical to achieving their sales goals. Often, simple changes to your website can dramatically improve the number of website lead generations. This blog outlines four simple steps companies can take to optimize their website to improve lead generation.Details
“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action,” according to the Content Marketing Institute.Details
A common misconception is that content marketing is just a fancy term for blogging, and that companies can pump their posts full of keywords and call it a day. That’s called sloppy, not strategy! The goal of a content marketing strategy is to start a conversation with your customers – a conversation they find interesting and engaging.Details