inbound marketing for barcode resellers

5 Strategic Ways a Barcode Reseller Can Increase Leads with Inbound Marketing

Think attraction versus bombardment. This is the essential difference between inbound marketing and traditional outbound marketing strategies. Previously, resellers spent resources advertising the benefits of their brands hoping they connected with potential customers. Now, with inbound marketing, the dynamic has flipped. Instead of trying to grab a customer’s attention with interruption-based outbound marketing, the goal…

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a shopper inserts a payment card into a card reader. Companies that support this service face payment processing marketing challenges.

Overcoming Payment Processing Company Marketing Challenges

The payment processing ecosystem is rapidly changing and extremely competitive. So what’s the best way to rise above all the digital noise in the industry and get your marketing messages across to potential customers and partners? To overcome payment processing company marketing challenges, it’s always a smart strategy is to build a campaign that will…

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As a VAR you need a specific strategy to market IT solutions to healthcare, such as this barcode scanner

4 Things IT Solutions Providers Need to Know When Marketing to Healthcare

As a VAR, you know you aren’t really selling technology. You’re selling outcomes. This is never so obvious than when you are a healthcare VAR. When you are marketing to healthcare, there are four things you need to remember about your prospects that will help you refine your messaging: The way a healthcare provider operates…

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A notebook with a large graphic stating "blog"

5 Signs You Need Help Writing a Technology Blog for Your Solutions Provider Website

You understand that writing a technology blog for your solutions provider business has benefits. It can increase traffic to your website, establish you as an industry thought leader, and help you keep your edge on the competition. You may have come to realize, however, that blogging isn’t as easy as you originally thought, and your…

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Marketing POS to restaurant owners such as these coffee shop owners, requires attention to content marketing and your website

Real-World Advice for Marketing POS Solutions to Restaurants, Part 1

POS resellers need to approach marketing to restaurants differently than other industries or vertical markets. To realize a return for the time and investment you put into marketing your point of sale (POS) solutions, you need to tailor your marketing strategy to the needs — and even the business hours — of your restaurant clients…

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Bar graph and pie chart on an tablet show business growth from technology marketing.

3 Must-Have Technology Marketing Strategies for VARs, Integrators, and ISVs

Marketing your technology business can be a challenge. The technical side of your business (and maybe your personality or your staff’s) can make maintaining a website, promoting products and services, and generating leads seem far outside your wheelhouse. To ensure your marketing efforts are on target and effective, make sure you are leveraging these three technology…

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thought leadership is a bright idea for marketing technology

What Thought Leadership Contributes to Marketing Technology

Content marketing is an effective strategy for marketing your technology business — but only if it’s based on the right content. A basic rule of thumb is that thought leadership will get more responses than content promoting products and services. In content marketing, website visitors complete online forms to download content, such as e-books, white…

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