Calls-to-action (CTAs) are critical lead generation tools. They’re the links, images and buttons that inspire your site visitors to engage with you, and more importantly, divulge their personal information. Sounds simple, right? Well, you would be surprised at how much thought goes into in such a small space.
Your CTAs will be much, much more effective if you use them right. Avoid these four call to action mistakes that marketers commonly make:Details