3 Ways to Use LinkedIn for Marketing Your Business

In a study of their customer base, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate, almost three times higher than both Twitter and Facebook. And it’s no coincidence that executives from all Fortune 500 companies have LinkedIn profiles. LinkedIn is a useful marketing tool that allows you to showcase your skills, research competition and communicate with colleagues and customers.

social media strategy

SEO Strategy Got You down? How Social Marketing Helps

If you ever had any doubts about the impact of social marketing on your SEO ranking – think again.

Fifty percent of businesses worldwide – that said they struggle with SEO – don’t integrate social media, according to a study done by Ascend2.  Another interesting fact from that same research is nearly half of companies who were having great SEO success cited valuable content creation as their number one reason as to why. (and, of course that’s content you’ll “share” in your social marketing efforts)