How Long Does Inbound Marketing Take Before You See Results?

Your technology solution provider business is excited about your new digital inbound marketing strategy. You design and launch a great campaign. Maybe it’s even more than great — it’s an integrated, perfectly timed and targeted machine of a variety of quality, SEO-optimized content, engaging CTA triggers, social media promotion, and email marketing. But it’s been…

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4 Ways Technology Solution Providers Successfully Capture Leads

Quality data capture, mobility or transaction technology? Check. Reputation as a knowledgeable and experienced technology solution provider? Check. Easy-to-navigate, responsive website? Check. If your company is one of the technology solution providers that have these elements in place, great! You are ready to use inbound marketing to generate leads. The most successful technology solution providers…

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inbound marketing for barcode resellers

5 Strategic Ways a Barcode Reseller Can Increase Leads with Inbound Marketing

Think attraction versus bombardment. This is the essential difference between inbound marketing and traditional outbound marketing strategies. Previously, resellers spent resources advertising the benefits of their brands hoping they connected with potential customers. Now, with inbound marketing, the dynamic has flipped. Instead of trying to grab a customer’s attention with interruption-based outbound marketing, the goal…

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a shopper inserts a payment card into a card reader. Companies that support this service face payment processing marketing challenges.

Overcoming Payment Processing Company Marketing Challenges

The payment processing ecosystem is rapidly changing and extremely competitive. So what’s the best way to rise above all the digital noise in the industry and get your marketing messages across to potential customers and partners? To overcome payment processing company marketing challenges, it’s always a smart strategy is to build a campaign that will…

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Brunette businesswoman looking at a chalkboard with image of ideas to learn from a tradeshow

3 Things the NRF BIG Show Expo Can Teach You about Marketing

The SkyRocket Group team was at the National Retail Federation Retail’s BIG Show January 15-17 and in between assisting clients with media appointments, getting materials to the press room, and attending meetings, we had some time to spend walking the aisles and seeing how companies marketed at the expo. Industry events like the BIG Show…

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Generate online leads to fill your sales funnel

Generate Online Leads for Your Technology Company with Pay Per Lead

Content marketing is an effective strategy to generate online leads for your technology company. When you provide valuable content on your website, prospective customers can download it after providing their contact and company information. Rather than “selling,” the content marketing strategy answers questions and provides information people want. Great content, along with a solid search…

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As a VAR you need a specific strategy to market IT solutions to healthcare, such as this barcode scanner

4 Things IT Solutions Providers Need to Know When Marketing to Healthcare

As a VAR, you know you aren’t really selling technology. You’re selling outcomes. This is never so obvious than when you are a healthcare VAR. When you are marketing to healthcare, there are four things you need to remember about your prospects that will help you refine your messaging: The way a healthcare provider operates…

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