inbound marketing for barcode resellers

5 Strategic Ways a Barcode Reseller Can Increase Leads with Inbound Marketing

Think attraction versus bombardment. This is the essential difference between inbound marketing and traditional outbound marketing strategies. Previously, resellers spent resources advertising the benefits of their brands hoping they connected with potential customers. Now, with inbound marketing, the dynamic has flipped. Instead of trying to grab a customer’s attention with interruption-based outbound marketing, the goal…

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a shopper inserts a payment card into a card reader. Companies that support this service face payment processing marketing challenges.

Overcoming Payment Processing Company Marketing Challenges

The payment processing ecosystem is rapidly changing and extremely competitive. So what’s the best way to rise above all the digital noise in the industry and get your marketing messages across to potential customers and partners? To overcome payment processing company marketing challenges, it’s always a smart strategy is to build a campaign that will…

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Brunette businesswoman looking at a chalkboard with image of ideas to learn from a tradeshow

3 Things the NRF BIG Show Expo Can Teach You about Marketing

The SkyRocket Group team was at the National Retail Federation Retail’s BIG Show January 15-17 and in between assisting clients with media appointments, getting materials to the press room, and attending meetings, we had some time to spend walking the aisles and seeing how companies marketed at the expo. Industry events like the BIG Show…

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Generate online leads to fill your sales funnel

Generate Online Leads for Your Technology Company with Pay Per Lead

Content marketing is an effective strategy to generate online leads for your technology company. When you provide valuable content on your website, prospective customers can download it after providing their contact and company information. Rather than “selling,” the content marketing strategy answers questions and provides information people want. Great content, along with a solid search…

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As a VAR you need a specific strategy to market IT solutions to healthcare, such as this barcode scanner

4 Things IT Solutions Providers Need to Know When Marketing to Healthcare

As a VAR, you know you aren’t really selling technology. You’re selling outcomes. This is never so obvious than when you are a healthcare VAR. When you are marketing to healthcare, there are four things you need to remember about your prospects that will help you refine your messaging: The way a healthcare provider operates…

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A notebook with a large graphic stating "blog"

5 Signs You Need Help Writing a Technology Blog for Your Solutions Provider Website

You understand that writing a technology blog for your solutions provider business has benefits. It can increase traffic to your website, establish you as an industry thought leader, and help you keep your edge on the competition. You may have come to realize, however, that blogging isn’t as easy as you originally thought, and your…

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Marketing to restaurateurs such as these managing chefs means taking the right approach to email marketing and social marketing

Real-World Advice for Marketing POS Solutions to Restaurants, Part 2

In Real-World Advice for Marketing POS Solutions to Restaurants, Part 1, the focus was on special considerations POS resellers need to take into account regarding content marketing and their websites when they are marketing to restaurants. Part 2 deals with strategies for email newsletters and social media to reach these customers:    Newsletters Sending a…

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