automated marketing

4 Ways Marketing Automation Shapes-Up Business

All too often, marketing takes a back seat in a company’s overall selling strategy. However, marketing is critical for creating brand awareness and providing the sales team with qualified leads to pursue. However, without the right strategy or tools, marketing activities will more than likely incur additional expenses rather than boost sales and contribute to…

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Improve Your Marketing: Look At the Right Analytics

As marketers, we have access to a whole arsenal of analytics to improve the way we generate and nurture new business. However, that access can be both a blessing and a curse. We know what our business goals are – to make sure all of our desired customers know our name, to leverage a large database of engaged leads, and to turn those leads into customers – but when it’s time to make improvements or measure success, it’s difficult to know which metrics to use.

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5 Email Design Elements for Great Lead Nurturing

Email marketing is arguably the most profitable inbound marketing tactic – newsletters and email blasts are often simple to create, don’t cost anything to send out and can reach thousands of people with one click. That being said, careful consideration still needs to be taken when generating and nurturing leads via email – it’s much more of an art than it once was.

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Being Actionable: How to Improve Your Social Media Response

As social media’s marketing role continues to grow year over year, consumers will continue to see businesses taking to blogs, Facebook and Twitter to get their attention. It has become extremely important for brands and businesses to not only have a solid social media presence, but one that is valuable, interesting and actionable – inspiring users to like, comment, share and retweet. That’s what sets apart the modern from the mediocre.

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