Think attraction versus bombardment. This is the essential difference between inbound marketing and traditional outbound marketing strategies. Previously, resellers spent resources advertising the benefits of their brands hoping they connected with potential customers. Now, with inbound marketing, the dynamic has flipped. Instead of trying to grab a customer’s attention with interruption-based outbound marketing, the goal…Details
The payment processing ecosystem is rapidly changing and extremely competitive. So what’s the best way to rise above all the digital noise in the industry and get your marketing messages across to potential customers and partners? To overcome payment processing company marketing challenges, it’s always a smart strategy is to build a campaign that will…Details
The Electronic Transactions Association (ETA) TRANSACT will attract nearly 4,000 payments professionals and over 200 exhibitors to Mandalay Bay in Las Vegas from May 10 to 12, 2017. ETA is the largest payments trade association, and TRANSACT is a prime industry event for networking, collaborating and keeping up with trends and best practices. The whole…Details
The SkyRocket Group studied the results of industry marketing campaigns and developed benchmarks for you to use as a point of reference when evaluating your company’s marketing initiatives.
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Using your website as a lead generator can be an effective way of building your point of sale (POS) company prospect list, but there’s a catch. You have to provide information that will compel your website visitors to complete a form so you capture their contact information. Here are three lead-generator ideas that have been…Details