Marketing to restaurateurs such as these managing chefs means taking the right approach to email marketing and social marketing

Real-World Advice for Marketing POS Solutions to Restaurants, Part 2

In Real-World Advice for Marketing POS Solutions to Restaurants, Part 1, the focus was on special considerations POS resellers need to take into account regarding content marketing and their websites when they are marketing to restaurants. Part 2 deals with strategies for email newsletters and social media to reach these customers:    Newsletters Sending a…


Taco Bell Serves Up a Mean Social Media Strategy

For those who are late to the party, Taco Bell has a really good social media strategy. Like, ridiculously good. And providing customer service through social media is among their marketing team’s strong suits. They quickly respond to customers, both answering questions and showing appreciation – except they have taken it several steps further than simply favoriting a tweet or liking a comment.


The 2014 Marketing Predictions You Should Ignore

In light of the start of a new year and our recent post about the latest inbound marketing trends, we thought it would also be useful to write about the 2014 marketing predictions you shouldn’t listen to. As you read through your favorite blogs or search for posts about the New Year’s emerging trends, we here to help you sort out the good ones. Most of these are terrible predictions simply because they have already happened. Others may never happen, at least not this year.