“The SkyRocket Group’s background in point of sale technology enabled our organization to quickly and efficiently deploy an integrated digital marketing campaign that has allowed us not only to drive revenue growth, but also to increase brand awareness.”
– Craig Paritz, President, Touch Dynamic
Integrated Digital Marketing Campaign Yields a Significant Increase in Web Traffic and Leads
- Client: Touch Dynamic
- Industry: Point of Sale Technology
- Marketing Services: Content Development, Search Marketing, and Social Marketing
Touch Dynamic—a leading manufacturer of all-in-one touch terminals, small form factor PCs, rugged mobile POS tablets and touchscreen monitors—is in an ultra-competitive niche with a customer base that often requires a solid ROI to justify the purchase of technology solutions. The client needed to better educate potential customers on the benefits of its technology solutions throughout the sales process. Touch Dynamic also wanted to expand its digital footprint to increase Web traffic and improve the number and quality of leads generated from its website.
The SkyRocket Group created an integrated digital marketing plan consisting of aggressive content marketing, social media marketing, and website search engine optimization (SEO). Through the creation of a series of well-designed, shareable and educational content pieces, SkyRocket established Touch Dynamic as an industry thought leader. This ongoing effort consists of monthly blogging, development of quarterly industry and solution specific eBooks, and aggressive social marketing campaigns.
- 28% increase in Web traffic since program start
- Over 1500 qualified leads generated annually
- Increase of social media followers by 109%
“SkyRocket’s experience in search engine optimization has put us on Google’s radar and allowed us to broaden our digital footprint. The SkyRocket Group teams’ expertise in content marketing and point of sale technology has allowed us to take the steps necessary to drive traffic to our website, improve brand awareness and increase our profits.”
– Mike Hamm, COO, Focus POS
SkyRocket Serves Stronger Online Presence and Broadened Digital Footprint to Focus POS
- Client: Focus POS
- Industry: Restaurant Technology
- Marketing Services: Content Development and Search Marketing
Focus POS, a leading provider of restaurant POS technologies, strives to meet unique business needs and deliver solid return on investment by helping restaurants increase operational efficiency and decrease operational costs.
The client wanted to reallocate its marketing budget to increase brand awareness — particularly about its innovative solutions for a wide array of restaurant industries including table service, quick service, counter service, bars and nightclubs, delivery, and more — by building a stronger online presence. Focus POS also wanted to increase its digital footprint as well as the number of qualified leads generated.
The SkyRocket Group created a comprehensive content marketing plan that included thorough website search engine optimization (SEO) and the creation of informational assets, such as eBooks and a monthly blog. These dynamically designed eBooks and well-written blogs serve to drive new business and leads to the client’s website, and establish the company as an industry thought leader and subject matter expert in its niche.
- 145% increase in online lead generation
- 48% increase in Web traffic over a 12 month period
- Rebranded website, sales, and marketing materials to drive marketing effort
“Through our VARCOM program, BlueStar is committed to using marketing as vehicle to drive channel growth. The SkyRocket Group is our premiere partner in this program and we lean on them to execute marketing campaigns that generate tangible opportunities to fuel revenue growth for our channel partners.”
– Jason Firment, Director of VARCOM and POS Vertical, BlueStar Inc.
BlueStar Turns to SkyRocket for Channel Marketing Support
- Client: BlueStar Inc.
- Industry: Point of Sale, Barcode and Mobility
- Marketing Services: Email Marketing, Content Development, and Inbound Marketing
BlueStar—the leading global distributor of solution-based AIDC, mobility, point of sale, digital signage, RFID and security technology—was looking for a marketing partner to execute marketing programs on behalf of its channel partners. With marketing funds coming under increased scrutiny, the distributor needed help executing marketing campaigns that deliver a tangible return on investment (ROI).
The SkyRocket Group created a series of technology-focused buyers’ guide eBooks that were promoted through pay-per-lead marketing programs. These eBooks were gated assets promoted on a number of third-party tech-focused websites. These pay-per-lead programs generated qualified leads from prospects interested in educating themselves on how to make a smart purchasing decision..
- Over 40 marketing campaigns executed with channel partners in 2015
- Over 1,200 qualified leads generated for BlueStar’s channel partners
- Delivered over 127,000 impressions