Software Marketing

Simplify the Complex

Software marketing expertise that drives revenue growth

How complex is your software solution? Your solution may be enterprise focused and challenged by long sales cycles, multiple decision makers, and long requirements lists. It may also be designed for the typically short sales cycle of the SMB space. We here at the SkyRocket Group excel at creating software marketing campaigns that simplify the complex and showcase ROI to impact active buyers at the point of decision.

How Do You Go to Market?

Software marketing expertise for any business model

Software applications are purchased in a variety of ways. Software can be purchased through authorized reseller channels, direct sales forces, or even by downloading from the web. Regardless of how your software is delivered, whether -client-side, cloud-based, or software-as-a-service, software business models come in a variety of forms. Each form has its own unique marketing challenges. Our integrated digital marketing campaigns help software companies increase web traffic, build brand visibility, and generate qualified leads that turn into profitable, long-term customers.

The SkyRocket Group team can work as your virtual marketing department, handling all of your marketing needs or seamlessly integrating with your existing marketing personnel to help with marketing activities they don’t have the time, resources, or expertise to complete. We excel at highlighting how software can assist organizations to solve business problems, increase efficiency, and propel revenue growth.

Achieve Your Marketing Goals

Integrated digital marketing campaigns that deliver results

We’ve partnered with countless software developers to help them meet their marketing goals and build their brands. We rely on metrics to show success and believe that results matter. We’re always on the lookout for new partners who share the same beliefs.

We have experience creating marketing campaigns for the following software applications:

  • Point of Sale (POS)
  • Payments
  • Inventory control
  • Asset Tracking
  • Supply Chain (ERP, WMS)
  • Mobility
  • Digital signage
  • Healthcare software (EMR/EHR)
  • eCommece

Inbound Marketing

Content Marketing

Web & Graphics

Social Marketing

Email Marketing

Video Marketing