It’s time to dust off that lounge chair, grab your shades, and head poolside. As you relax in the sun, use the time to catch up on the latest marketing techniques. This comprehensive list of summer must-reads will have your marketing strategies in tip-top shape before fall arrives.

How Content Marketing Can Help Increase Sales

This free eBook will provide insight into developing content that will help turn website visitors into paying customers. That’s your ultimate goal, right? Great content marketing techniques will drive the increase in sales that you’re looking for. This short, easy-to-follow guide breaks it down into four easy steps.

First, you’ll learn how you can generate leads earlier in the sales process. Gaining more strong leads can give your company an advantage right from start. Once you’ve learned how to collect those leads, you’ll discover marketing techniques to help you shorten the sales cycle while increasing your close rates.

After establishing how to create a greater pool of sales, this guide will teach you how to leverage those happy customers’ stories as testimonials for your product or service. It breaks it down into five simple steps, so you can show potential customers the real benefits your company offers.

Finally, this eBook will explain how you can establish your executives as industry or subject matter experts. It’s simple: Customers are more likely to buy from an organization they feel they can trust.

Want to learn more about these steps in the improving your marketing techniques? Download your free copy of How Content Marketing Can Help Increase Sales.

The Business Case for Marketing Automation

Businesses everywhere are looking for a way to find their competitive advantage. Many overlook marketing techniques as an important part of their overall strategy. This free eBook outlines how adding a few critical tools can cultivate brand awareness and actually bring leads to you.

This eBook makes a strong case for how incorporating marketing automation will help your marketing team generate leads that are more qualified. Then, once you’ve found those leads, you’ll learn marketing techniques for how to nurture and convert them into sales.

Not sure how to optimize your campaigns? Discover how automated marketing techniques can improve your next marketing campaign with tools that reduce lead time, reach a wider audience, and much more.

This eBook also explains how to successfully make a pitch for marketing automation to your executive board, and it’s packed with resources to help you discover even more.

Start reading The Business Case for Marketing Automation now!

The Essential Step-by-Step Guide to Internet Marketing

The title says it all. This eBook provides you with all the necessary steps to launch a successful internet marketing strategy.

You work hard to create great content, so you want it to be read. This guide will help your awesome information be found easier. You’ll discover marketing techniques for how to define and create a keyword strategy so you can optimize your search engine results. Want more leads? See how you can improve your blogging to engage potential customers.

You recognize that social media is a force to be reckoned with in today’s marketing world, but are you using it to your full advantage? This guide will teach you the basics of harnessing the power of social media platforms to better market your business.

Learn these steps and many more by downloading The Essential Step-by-Step Guide to Internet Marketing today.

Relaxing by the pool doesn’t mean you can’t improve your marketing techniques at the same time. Make your competition melt by gaining important insights with these free eBooks.