5 Marketing Mistakes POS and Payments Resellers Aren’t Aware They’re Making

Many point of sale (POS) and payments resellers don’t see themselves as marketing experts. Most VARs would admit marketing isn’t in their wheelhouse, and based on past experience, marketing mistakes have resulted in less-than-favorable return on investment. The problem is, however, marketing is necessary to the growth of your business. You provide exceptional solutions, customer…

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Inbound vs Outbound Marketing: The Best Strategy for POS VARs

As a value-added reseller (VAR), operating a successful business requires a savvy knowledge across a wide range of fields. First and foremost, you’re an advisor of technology solutions for point of sale (POS) and payments. But your day-to-day decision-making also includes managing employees and keeping up-to-date with regulations, business finance, sales, and marketing.  It can…

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7 Marketing Strategies for SMBs to Gain a Competitive Edge

For today’s small or mid-market B2B company, how your marketing strategies align with sales will be integral to your success. In fact, a study by the Aberdeen Group showed that organizations with good alignment between sales and marketing teams achieved 20% annual revenue growth while their counterparts saw revenues decline by 4%. But, if your…

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How Long Does Inbound Marketing Take Before You See Results?

Your technology solution provider business is excited about your new digital inbound marketing strategy. You design and launch a great campaign. Maybe it’s even more than great — it’s an integrated, perfectly timed and targeted machine of a variety of quality, SEO-optimized content, engaging CTA triggers, social media promotion, and email marketing. But it’s been…

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4 Ways Technology Solution Providers Successfully Capture Leads

Quality data capture, mobility or transaction technology? Check. Reputation as a knowledgeable and experienced technology solution provider? Check. Easy-to-navigate, responsive website? Check. If your company is one of the technology solution providers that have these elements in place, great! You are ready to use inbound marketing to generate leads. The most successful technology solution providers…

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inbound marketing for barcode resellers

5 Strategic Ways a Barcode Reseller Can Increase Leads with Inbound Marketing

Think attraction versus bombardment. This is the essential difference between inbound marketing and traditional outbound marketing strategies. Previously, resellers spent resources advertising the benefits of their brands hoping they connected with potential customers. Now, with inbound marketing, the dynamic has flipped. Instead of trying to grab a customer’s attention with interruption-based outbound marketing, the goal…

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