Name an industry thought leader. Likely, certain people immediately come to mind. Would you expect the people in the industry you serve to consider you a thought leader? It does not happen overnight or by accident. Recognition as an industry thought leader is developed over time with consistent effort and dedicated resources. You have to…Details
One of your top marketing priorities must be keeping your business’ website up to date. Your website is often the first impression a prospect has of your company whether they find it through an organic search or visit your website in advance of a meeting to get a better idea of what your business is…Details
The name of this game is deliverability and the majority of the eight things to avoid in your email marketing strategy are aimed at getting your messages into your customer’s inbox. Most of them are common sense tactics that you can incorporate into your next blast. Overlooking Mobile A worthwhile exercise is to examine your…Details
With a New Year comes a new look. This should also apply to your website. A website refresh doesn’t necessarily mean a complete overhaul, however. It can be as simple as updating the call to action (CTA) buttons on your site, updating the header image on your homepage, and adding new content. Here are five…Details
The SkyRocket Group team was at the National Retail Federation Retail’s BIG Show January 15-17 and in between assisting clients with media appointments, getting materials to the press room, and attending meetings, we had some time to spend walking the aisles and seeing how companies marketed at the expo. Industry events like the BIG Show…Details
Making infographics part of your content marketing strategy can help capture attention and quickly get your message across. We all struggle with being inundated with information. Our email inboxes are filled with more information than we can give our attention to, and we could never read every word of every website we visit. Your…Details
When purchase decision-makers in your target market consider software options, you want to make sure your company is on the list. For ISVs that work with specific vertical markets, however, it may be a struggle to find ways to increase brand awareness without breaking the bank. Here are five brand awareness strategies that will…Details
The SkyRocket Group studied the results of industry marketing campaigns and developed benchmarks for you to use as a point of reference when evaluating your company’s marketing initiatives.
Download the e-book here.
You may consider yourself something of a social media expert. After all, you tweet, post, follow, and like on your personal social media accounts all day long. To be successful at social marketing, however, it takes a whole different kind of expertise, and point of sale (POS) or payments companies can doom their campaigns…Details
Your marketing team is telling you the last email newsletter you sent to your prospects had a 10% open rate. Is that good enough? A POS and payment technology provider’s email open rate, like other marketing metrics, is unique to the industry and your channel, so it’s not easy to find specific benchmarks that…Details