Marketing For M-Commerce: Only the Smart Will Survive

According to Retail Customer Experience, a June 2013 report revealed that more than half (55 percent) of all retail-related internet time originated on smartphones and tablet devices combined, with just 45 percent originating from desktop devices. It also reported that between Q2 2012 and Q2 2013, m-commerce grew 24 percent, compared to 16 percent growth in e-commerce as a whole. The need to market for m-commerce rings especially true for retail – one of the fastest-growing industries among consumers.  From June 2012 to June 2013, the industry grew 49 percent as a content category on smartphones. Retail may be the first to be affected and the fastest to adapt to the m-commerce movement, but these numbers could be indicative of more developments to come in other industries.

marketing solutions

3 Solutions To Common B2B Marketing Challenges

As a business, you face many challenges including how to market your product or service in a B2B environment. Such challenges are faced so often that you are probably familiar with them and discuss with your marketing team on an almost daily basis.

Some of the most challenging hurdles to get over are dealing with a lengthening sales cycle, market segmentation and program attribution. Solving this puzzle is enough to give any business heartburn — but it doesn’t have to. An experienced marketing team can help solve them.

holiday marketing

How to Sock It to Scrooges: Holiday Marketing Methods

Halloween is creeping up on us and Thanksgiving is closer than we think. The holidays – which often end up a month-long endeavor – will be here before we get the chance to catch our breath. While we have a moment, we should take some time to hash out some of this year’s holiday marketing ideas in advance. Don’t listen to the Scrooges – it’s never too soon!

Google Hummingbird Update

Google Introduces Hummingbird Update

Google definitely likes to keep marketers on their toes. Last week, the company announced the Hummingbird update, bringing content marketing to the forefront.

Here’s everything you need to know:

The update includes a change in the company’s algorithm. The updated algorithm serves to put less emphasis on keywords and more on the user’s query by switching all searches to encrypted searches using HTTPS. This is quite a change from the 2011 update that spawned a rise in “not provided” data.