Google Hummingbird Update

Google Introduces Hummingbird Update

Google definitely likes to keep marketers on their toes. Last week, the company announced the Hummingbird update, bringing content marketing to the forefront.

Here’s everything you need to know:

The update includes a change in the company’s algorithm. The updated algorithm serves to put less emphasis on keywords and more on the user’s query by switching all searches to encrypted searches using HTTPS. This is quite a change from the 2011 update that spawned a rise in “not provided” data.

Details
inbound marketing retail

Why an Inbound Marketing Plan Works for Retail

Only 12 to 15 percent of customers are loyal to a single retailer, but that small group of shoppers can generate between 55 and 70 percent of that company’s sales, according to the Center for Retail Management at Northwestern University. With an inbound marketing plan, brick-and-mortar and online stores alike can create loyal, repeat customers. They can do this by spreading their brand and reaching more shoppers than ever before, as well as nurturing browsers until they become paying customers. This is accomplished with a combination of content marketing, email marketing, social media marketing and search engine optimization.

Details
inbound marketing success

Inbound Marketing Success Stories (at Every Level)

I’m sure you’ve heard it at least once (and even more times if you’ve visited our blog before): that inbound marketing can propel your business to new heights, not to mention blow outbound marketing out of the water. Like any other theory, this one wouldn’t hold much weight without some solid proof. Good thing we have plenty.

Here are three unique businesses at different corporate levels that achieved success through inbound marketing:

Details