According to Retail Customer Experience, a June 2013 report revealed that more than half (55 percent) of all retail-related internet time originated on smartphones and tablet devices combined, with just 45 percent originating from desktop devices. It also reported that between Q2 2012 and Q2 2013, m-commerce grew 24 percent, compared to 16 percent growth in e-commerce as a whole. The need to market for m-commerce rings especially true for retail – one of the fastest-growing industries among consumers. From June 2012 to June 2013, the industry grew 49 percent as a content category on smartphones. Retail may be the first to be affected and the fastest to adapt to the m-commerce movement, but these numbers could be indicative of more developments to come in other industries.Details
As a business, you face many challenges including how to market your product or service in a B2B environment. Such challenges are faced so often that you are probably familiar with them and discuss with your marketing team on an almost daily basis.
Some of the most challenging hurdles to get over are dealing with a lengthening sales cycle, market segmentation and program attribution. Solving this puzzle is enough to give any business heartburn — but it doesn’t have to. An experienced marketing team can help solve them.Details
Halloween is creeping up on us and Thanksgiving is closer than we think. The holidays – which often end up a month-long endeavor – will be here before we get the chance to catch our breath. While we have a moment, we should take some time to hash out some of this year’s holiday marketing ideas in advance. Don’t listen to the Scrooges – it’s never too soon!Details
Shhhh… You hear that? Listen closely….
Yeah, that’s the sound of people bouncing from your site at an alarming rate. And a high bounce rate is exactly what you don’t want to happen.Details
Some business blogs are a real nightmare to read. Here are some blog tricks to have your blog working like a dream.Details
Yeah. You read that right. It’s time that we recognize the Taco Bell marketing team for being Twitter geniuses. With thousands of retweets and favorites each day, they have mastered the art of winning people over in under 140 characters.Details
Now that Fall is upon us, don’t let your marketing efforts head into the darkness of Halloween. The leaves are changing colors and there’s a slight crispness in the air. Children are carving pumpkins, and parents are putting up spooky decorations.Details
Google definitely likes to keep marketers on their toes. Last week, the company announced the Hummingbird update, bringing content marketing to the forefront.
Here’s everything you need to know:
The update includes a change in the company’s algorithm. The updated algorithm serves to put less emphasis on keywords and more on the user’s query by switching all searches to encrypted searches using HTTPS. This is quite a change from the 2011 update that spawned a rise in “not provided” data.Details
Don’t let your website be the crutch that keeps your business from reaching its goals and potential. You may like your current web site and it may be serving its purpose, but it’s never too late to improve upon what you have. Here are a few simple tips to ensure you have a complete, professional website design.Details