In a study of their customer base, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate, almost three times higher than both Twitter and Facebook. And it’s no coincidence that executives from all Fortune 500 companies have LinkedIn profiles. LinkedIn is a useful marketing tool that allows you to showcase your skills, research competition and communicate with colleagues and customers.Details
Consumers today are multitasking more now than ever — watching television, using their tablets and texting — all at the same time. As an advertiser, you have to compete harder than ever for their attention, convincing them to purchase your product or service.Details
Erie, PA July 17, 2013 — The SkyRocket Group, an innovative inbound marketing agency specializing in high-tech companies in the retail IT and healthcare IT industries, is proud to announce that it has become a Certified Agency Partner on the HubSpot inbound marketing team.Details
This month, Google users are saying their goodbyes to the External Keyword Research Tool.
In May, Google announced on its AdWords blog that it planned to replace the external tool with the Keyword Planner program. The Keyword Planner “combines the functionality of the Keyword Tool and Traffic Estimator into a smooth, integrated workflow,” AdWords Product Manager Deepti Bhatnagar explained in the post.Details
If you ever had any doubts about the impact of social marketing on your SEO ranking – think again.
Fifty percent of businesses worldwide – that said they struggle with SEO – don’t integrate social media, according to a study done by Ascend2. Another interesting fact from that same research is nearly half of companies who were having great SEO success cited valuable content creation as their number one reason as to why. (and, of course that’s content you’ll “share” in your social marketing efforts)Details
For many companies, the ability to generate good, qualified leads is critical to achieving their sales goals. Often, simple changes to your website can dramatically improve the number of website lead generations. This blog outlines four simple steps companies can take to optimize their website to improve lead generation.Details
Are you producing valuable content for your website? If you’re not — you need to start. Content marketing has become the heart of today’s marketing tactics. It educates consumers and grows your brand through industry thought leadership. Here is an infographic to help you get started!Details
“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action,” according to the Content Marketing Institute.Details