web design tips for small business

5 Simple Web Design Tips for Small Businesses

Your website is often the very first place a prospective customer goes to learn more about the products or services you offer. It’s the same as in real-life. When meeting someone for the first time, you should always make a good first impression. As a small business, you may not think you need nothing more than a standard website – and you may be correct. But a website doesn’t have to be flashy to be useful.

Details
linkedin

3 Ways to Use LinkedIn for Marketing Your Business

In a study of their customer base, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate, almost three times higher than both Twitter and Facebook. And it’s no coincidence that executives from all Fortune 500 companies have LinkedIn profiles. LinkedIn is a useful marketing tool that allows you to showcase your skills, research competition and communicate with colleagues and customers.

Details

So-Long Google External Keyword Research Tool

This month, Google users are saying their goodbyes to the External Keyword Research Tool.

In May, Google announced on its AdWords blog that it planned to replace the external tool with the Keyword Planner program. The Keyword Planner “combines the functionality of the Keyword Tool and Traffic Estimator into a smooth, integrated workflow,” AdWords Product Manager Deepti Bhatnagar explained in the post.

Details
social media strategy

SEO Strategy Got You down? How Social Marketing Helps

If you ever had any doubts about the impact of social marketing on your SEO ranking – think again.

Fifty percent of businesses worldwide – that said they struggle with SEO – don’t integrate social media, according to a study done by Ascend2.  Another interesting fact from that same research is nearly half of companies who were having great SEO success cited valuable content creation as their number one reason as to why. (and, of course that’s content you’ll “share” in your social marketing efforts)

Details