Business man pulling graphic chart to depict the benefits of infographics

3 Reasons Infographics Should Be a Part of An IT Solutions Provider’s Content Marketing Strategy

  Making infographics part of your content marketing strategy can help capture attention and quickly get your message across. We all struggle with being inundated with information. Our email inboxes are filled with more information than we can give our attention to, and we could never read every word of every website we visit. Your…

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Generate online leads to fill your sales funnel

Generate Online Leads for Your Technology Company with Pay Per Lead

Content marketing is an effective strategy to generate online leads for your technology company. When you provide valuable content on your website, prospective customers can download it after providing their contact and company information. Rather than “selling,” the content marketing strategy answers questions and provides information people want. Great content, along with a solid search…

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As a VAR you need a specific strategy to market IT solutions to healthcare, such as this barcode scanner

4 Things IT Solutions Providers Need to Know When Marketing to Healthcare

As a VAR, you know you aren’t really selling technology. You’re selling outcomes. This is never so obvious than when you are a healthcare VAR. When you are marketing to healthcare, there are four things you need to remember about your prospects that will help you refine your messaging: The way a healthcare provider operates…

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