Making infographics part of your content marketing strategy can help capture attention and quickly get your message across. We all struggle with being inundated with information. Our email inboxes are filled with more information than we can give our attention to, and we could never read every word of every website we visit. Your…Details
When purchase decision-makers in your target market consider software options, you want to make sure your company is on the list. For ISVs that work with specific vertical markets, however, it may be a struggle to find ways to increase brand awareness without breaking the bank. Here are five brand awareness strategies that will…Details
The SkyRocket Group studied the results of industry marketing campaigns and developed benchmarks for you to use as a point of reference when evaluating your company’s marketing initiatives.
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You may consider yourself something of a social media expert. After all, you tweet, post, follow, and like on your personal social media accounts all day long. To be successful at social marketing, however, it takes a whole different kind of expertise, and point of sale (POS) or payments companies can doom their campaigns…Details
Your marketing team is telling you the last email newsletter you sent to your prospects had a 10% open rate. Is that good enough? A POS and payment technology provider’s email open rate, like other marketing metrics, is unique to the industry and your channel, so it’s not easy to find specific benchmarks that…Details
The retail evolution continues, and there are no signs that it will slow down anytime soon. Since consumers gained the ability to shop online and on their smartphones, they have increasingly expected enhanced customer experiences and customer service from retailers on every channel, creating retail problems and challenges. As technology advances to address these…Details
Using your website as a lead generator can be an effective way of building your point of sale (POS) company prospect list, but there’s a catch. You have to provide information that will compel your website visitors to complete a form so you capture their contact information. Here are three lead-generator ideas that have been…Details
Content marketing is an effective strategy to generate online leads for your technology company. When you provide valuable content on your website, prospective customers can download it after providing their contact and company information. Rather than “selling,” the content marketing strategy answers questions and provides information people want. Great content, along with a solid search…Details
If you’ve come to the conclusion that you need to hire a technology marketing agency for point of sale marketing, barcode marketing, or other solutions provider marketing, the next step is to find the right one. Just a like any vendor, distributor, or reseller you work with, your technology marketing agency must be a partner.…Details
As a VAR, you know you aren’t really selling technology. You’re selling outcomes. This is never so obvious than when you are a healthcare VAR. When you are marketing to healthcare, there are four things you need to remember about your prospects that will help you refine your messaging: The way a healthcare provider operates…Details