You’ve Been Writing about Technology All Wrong

Technical writing and writing about technology are not the same thing. Technical writing encompasses instruction manuals or product specs. It’s cold and succinct. Sure, it has a function, but it’s not how your company’s content marketing should read. Writing about technology means communicating what your business’s technology can do for a person, how it’s useful,…

Content marketing failure

How You’re Unintentionally Killing Your Content Marketing

We’ve said it time and time again—content marketing works. In fact, content marketing can generate three times more leads and cost up to 62 percent less than traditional outbound marketing, according to Demand Metric. If you’ve created a content marketing strategy, but aren’t seeing those stellar statistics, you may be making some common mistakes that…