automated marketing

4 Ways Marketing Automation Shapes-Up Business

All too often, marketing takes a back seat in a company’s overall selling strategy. However, marketing is critical for creating brand awareness and providing the sales team with qualified leads to pursue. However, without the right strategy or tools, marketing activities will more than likely incur additional expenses rather than boost sales and contribute to…


Improve Your Marketing: Look At the Right Analytics

As marketers, we have access to a whole arsenal of analytics to improve the way we generate and nurture new business. However, that access can be both a blessing and a curse. We know what our business goals are – to make sure all of our desired customers know our name, to leverage a large database of engaged leads, and to turn those leads into customers – but when it’s time to make improvements or measure success, it’s difficult to know which metrics to use.