Simple Ways To Encourage

Instruction does much, but encouragement everything.” –Johann Wolfgang von Goethe

I recently came across this quote as I did my seemingly minute-by-minute review of my Twitter feed. (Yes, I admit, I’m a bit of a social media junkie – but that’s a topic for a future blog.) Reading this particular post caused me to pause, though – struck with the volume of truth this simple statement resonated. 


Nonprofit Inbound Marketing: Stop Believing These 6 Myths

There are countless reasons why those in the nonprofit world are trying to adopt inbound marketing tips. They have seen these trends work in major brands and want to share similar success stories. Having worked in a marketing position at a nonprofit for over six years, I have heard and used them all – while reaching out to various generations to seeking out grants from foundations.


How to Engage Your Audience With Video Marketing

Video is one of the fastest growing methods of communication and advertising in the world today: the ability to combine pictures, sound and color to create an emotional connection with your target audience is becoming increasingly common in today’s business world. Whether via your website or commercial broadcast, having a video to talk about your business or products is undoubtedly an integral part of any modern business or advertising plan.