How to Engage Your Audience With Video Marketing

Video is one of the fastest growing methods of communication and advertising in the world today: the ability to combine pictures, sound and color to create an emotional connection with your target audience is becoming increasingly common in today’s business world. Whether via your website or commercial broadcast, having a video to talk about your business or products is undoubtedly an integral part of any modern business or advertising plan.

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5 Reasons You Aren’t Moving Forward With Your Inbound Marketing Resolutions

Well, here we are: three weeks and some change into the New Year. It’s funny how quickly our motivation can dwindle after the first of the month. Have these weeks been full of planning and productivity? No? If you have taken steps toward your goals but feel any closer to reaching them, then there is no time like the present to reflect and regroup.

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Why You Haven’t Seen Inbound Marketing Results Yet

In 1739, Poor Richard said “a watched pot is slow to boil.” In 2014, the same message can be applied to inbound marketing results. Many businesses who adopt an inbound strategy — especially those who were wary of trying it in the first place – expect quick and easy results. That is unrealistic thinking. To be successful, a lot of time and effort must go into your inbound strategy.

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Taco Bell Serves Up a Mean Social Media Strategy

For those who are late to the party, Taco Bell has a really good social media strategy. Like, ridiculously good. And providing customer service through social media is among their marketing team’s strong suits. They quickly respond to customers, both answering questions and showing appreciation – except they have taken it several steps further than simply favoriting a tweet or liking a comment.

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The 2014 Marketing Predictions You Should Ignore

In light of the start of a new year and our recent post about the latest inbound marketing trends, we thought it would also be useful to write about the 2014 marketing predictions you shouldn’t listen to. As you read through your favorite blogs or search for posts about the New Year’s emerging trends, we here to help you sort out the good ones. Most of these are terrible predictions simply because they have already happened. Others may never happen, at least not this year.

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