In 1739, Poor Richard said “a watched pot is slow to boil.” In 2014, the same message can be applied to inbound marketing results. Many businesses who adopt an inbound strategy — especially those who were wary of trying it in the first place – expect quick and easy results. That is unrealistic thinking. To be successful, a lot of time and effort must go into your inbound strategy.Details
For those who are late to the party, Taco Bell has a really good social media strategy. Like, ridiculously good. And providing customer service through social media is among their marketing team’s strong suits. They quickly respond to customers, both answering questions and showing appreciation – except they have taken it several steps further than simply favoriting a tweet or liking a comment.Details
In light of the start of a new year and our recent post about the latest inbound marketing trends, we thought it would also be useful to write about the 2014 marketing predictions you shouldn’t listen to. As you read through your favorite blogs or search for posts about the New Year’s emerging trends, we here to help you sort out the good ones. Most of these are terrible predictions simply because they have already happened. Others may never happen, at least not this year.Details
So call me old fashioned, but I’m still amazed when I watch my teenage daughter and her friends making fun, edited videos on their iPods® – in a matter of minutes. Video apps from Vine and Instagram have re-defined the art of “movie making,” catering to the short attention spans of today’s generation of web viewers.Details
Your corporate story should use words to illustrate your mission, vision and values. By the time your site visitors are finished reading, they should 1) understand how you aim to make their lives easier with your products and services; 2) know why and how your business started, aside from profits; and 3) feel some sense of closeness with your business.Details
As they say, the first step toward recovery is admitting you have a problem. Those who suffer from chronic writer’s block – aka staring at the screen and wasting time instead of writing – need to be honest with themselves and get help!
Here are four tips for battling writer’s block:Details