Your corporate story should use words to illustrate your mission, vision and values. By the time your site visitors are finished reading, they should 1) understand how you aim to make their lives easier with your products and services; 2) know why and how your business started, aside from profits; and 3) feel some sense of closeness with your business.Details
As they say, the first step toward recovery is admitting you have a problem. Those who suffer from chronic writer’s block – aka staring at the screen and wasting time instead of writing – need to be honest with themselves and get help!
Here are four tips for battling writer’s block:Details
If you haven’t started already, you need to plan now for the New Year. Soon, your personal and business lives will be swept up by the hurricane that is about to hit: the holidays. Historically, the month of December doesn’t leave much time to strategize. While you have a little time left, read up on the four social media trends that will affect your marketing landscape the most in 2014.Details
Ah, the headline. A carefully crafted string of words that can mean the difference between a company email that totally flops or a blog that goes viral.
As a writer, I can’t even guess how much time I’ve spent writing and re-writing those few short words (with fingers crossed), hoping they will be the perfect combo that will pack a punch. Can you relate?Details
When it comes to social media, B2B companies get a bad rap, with many people thinking they are just impersonal, faceless entities. These companies are constantly compared to B2C companies, whose products might be “sexier” or more likely to make a splash on Yahoo’s homepage — or could be considered just more fun to market.
Well, the time to be boring is over!Details
With the increase in consumer spending and the cheerful spirit of the season, branching out with your business efforts during the holidays is bound to work out in your favor. It’s a perfect time to try marketing tactics that you might not normally. It’s also a perfect time to show your appreciation to those who have led you to success.Details
I was at work one day when it hit me like a ton of bricks: I might have belonged in marketing all along. After majoring in journalism and working for several newspapers in college, I got my first “big girl job” at an inbound marketing agency (whose blog you’re reading right now) a month after graduation.
I was reminiscing about my newspaper days when I realized that, for the most part, not much has changed. As a public relations and communications specialist, I still need to be comfortable with strict and quickly-approaching deadlines, have a way with wordplay and be able to find “the angle.” The skill set doesn’t change between journalists and content marketers, only the intentions do.Details
When it comes to inbound marketing, it’s all about engaging content. And thanks to the fact that almost everyone owns a tablet or smart phone, visual content sharing is reigning supreme — mostly because snapping a picture of an experience is even easier than coming up with 140 characters to describe it.Details
Calls-to-action (CTAs) are critical lead generation tools. They’re the links, images and buttons that inspire your site visitors to engage with you, and more importantly, divulge their personal information. Sounds simple, right? Well, you would be surprised at how much thought goes into in such a small space.
Your CTAs will be much, much more effective if you use them right. Avoid these four call to action mistakes that marketers commonly make:Details
Let’s face it: as an inbound marketer, your marketing campaigns lie in the hands of your leads. Rather than intruding their lives with traditional, outbound marketing methods, you have to sort of sit back and wait. What makes that wait a little shorter, though, is providing enticing opportunities for leads to obtain useful information through calls to action (CTAs). Take advantage of your 24-hour digital real-estate by asking your site visitors to take action.Details