a shopper inserts a payment card into a card reader. Companies that support this service face payment processing marketing challenges.

Overcoming Payment Processing Company Marketing Challenges

The payment processing ecosystem is rapidly changing and extremely competitive. So what’s the best way to rise above all the digital noise in the industry and get your marketing messages across to potential customers and partners? To overcome payment processing company marketing challenges, it’s always a smart strategy is to build a campaign that will…

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As a VAR you need a specific strategy to market IT solutions to healthcare, such as this barcode scanner

4 Things IT Solutions Providers Need to Know When Marketing to Healthcare

As a VAR, you know you aren’t really selling technology. You’re selling outcomes. This is never so obvious than when you are a healthcare VAR. When you are marketing to healthcare, there are four things you need to remember about your prospects that will help you refine your messaging: The way a healthcare provider operates…

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A notebook with a large graphic stating "blog"

5 Signs You Need Help Writing a Technology Blog for Your Solutions Provider Website

You understand that writing a technology blog for your solutions provider business has benefits. It can increase traffic to your website, establish you as an industry thought leader, and help you keep your edge on the competition. You may have come to realize, however, that blogging isn’t as easy as you originally thought, and your…

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