a shopper inserts a payment card into a card reader. Companies that support this service face payment processing marketing challenges.

Overcoming Payment Processing Company Marketing Challenges

The payment processing ecosystem is rapidly changing and extremely competitive. So what’s the best way to rise above all the digital noise in the industry and get your marketing messages across to potential customers and partners? To overcome payment processing company marketing challenges, it’s always a smart strategy is to build a campaign that will…

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Brunette businesswoman looking at a chalkboard with image of ideas to learn from a tradeshow

3 Things the NRF BIG Show Expo Can Teach You about Marketing

The SkyRocket Group team was at the National Retail Federation Retail’s BIG Show January 15-17 and in between assisting clients with media appointments, getting materials to the press room, and attending meetings, we had some time to spend walking the aisles and seeing how companies marketed at the expo. Industry events like the BIG Show…

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Generate online leads to fill your sales funnel

Generate Online Leads for Your Technology Company with Pay Per Lead

Content marketing is an effective strategy to generate online leads for your technology company. When you provide valuable content on your website, prospective customers can download it after providing their contact and company information. Rather than “selling,” the content marketing strategy answers questions and provides information people want. Great content, along with a solid search…

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As a VAR you need a specific strategy to market IT solutions to healthcare, such as this barcode scanner

4 Things IT Solutions Providers Need to Know When Marketing to Healthcare

As a VAR, you know you aren’t really selling technology. You’re selling outcomes. This is never so obvious than when you are a healthcare VAR. When you are marketing to healthcare, there are four things you need to remember about your prospects that will help you refine your messaging: The way a healthcare provider operates…

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A notebook with a large graphic stating "blog"

5 Signs You Need Help Writing a Technology Blog for Your Solutions Provider Website

You understand that writing a technology blog for your solutions provider business has benefits. It can increase traffic to your website, establish you as an industry thought leader, and help you keep your edge on the competition. You may have come to realize, however, that blogging isn’t as easy as you originally thought, and your…

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Marketing POS to restaurant owners such as these coffee shop owners, requires attention to content marketing and your website

Real-World Advice for Marketing POS Solutions to Restaurants, Part 1

POS resellers need to approach marketing to restaurants differently than other industries or vertical markets. To realize a return for the time and investment you put into marketing your point of sale (POS) solutions, you need to tailor your marketing strategy to the needs — and even the business hours — of your restaurant clients…

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The 2014 Marketing Predictions You Should Ignore

In light of the start of a new year and our recent post about the latest inbound marketing trends, we thought it would also be useful to write about the 2014 marketing predictions you shouldn’t listen to. As you read through your favorite blogs or search for posts about the New Year’s emerging trends, we here to help you sort out the good ones. Most of these are terrible predictions simply because they have already happened. Others may never happen, at least not this year.

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content marketing trends

4 Emerging Content Marketing Trends

Content marketing is continuing to gain importance. Last year, companies spent an average of 33 percent of their marketing budgets on content marketing, a 7 percent increase from the previous year. And spending is still rising, according to a recent survey conducted by the Content Marketing Institute (CMI). More than half of all content marketers said their budgets would increase this year.

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