a shopper inserts a payment card into a card reader. Companies that support this service face payment processing marketing challenges.

Overcoming Payment Processing Company Marketing Challenges

The payment processing ecosystem is rapidly changing and extremely competitive. So what’s the best way to rise above all the digital noise in the industry and get your marketing messages across to potential customers and partners? To overcome payment processing company marketing challenges, it’s always a smart strategy is to build a campaign that will…

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Marketing to restaurateurs such as these managing chefs means taking the right approach to email marketing and social marketing

Real-World Advice for Marketing POS Solutions to Restaurants, Part 2

In Real-World Advice for Marketing POS Solutions to Restaurants, Part 1, the focus was on special considerations POS resellers need to take into account regarding content marketing and their websites when they are marketing to restaurants. Part 2 deals with strategies for email newsletters and social media to reach these customers:    Newsletters Sending a…

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