The SkyRocket Group team was at the National Retail Federation Retail’s BIG Show January 15-17 and in between assisting clients with media appointments, getting materials to the press room, and attending meetings, we had some time to spend walking the aisles and seeing how companies marketed at the expo. Industry events like the BIG Show are a great tool to teach you about marketing, and this includes evaluating how your peers and competitors are marketing their businesses and considering whether any of these ideas will work for your company.
Here are three things the expo floor of a major event can teach you about marketing:
We are already looking forward to next year’s BIG Show, as well as the other industry events we attend throughout the year, as opportunities to help our clients fill their sales funnels and grow their businesses. If you want to learn more about marketing at an industry event, contact us.