As a VAR, you know you aren’t really selling technology. You’re selling outcomes. This is never so obvious than when you are a healthcare VAR. When you are marketing to healthcare, there are four things you need to remember about your prospects that will help you refine your messaging:
Whether you are blogging, compiling an email newsletter, or writing ad copy, make sure you let your healthcare clients and prospects know you understand their industry, you understand the importance of their processes, and you understand how valuable their time and resources are. When marketing to healthcare, this shows you will be a partner that can help them work toward their goals and overcome their challenges — and that’s a message well worth sending.