Quality data capture, mobility or transaction technology? Check.
Reputation as a knowledgeable and experienced technology solution provider? Check.
Easy-to-navigate, responsive website? Check.
If your company is one of the technology solution providers that have these elements in place, great! You are ready to use inbound marketing to generate leads. The most successful technology solution providers in the industry have learned to harness the power of this strategy as a way to draw quality leads to their websites.
How do you know if inbound marketing is right for your business? Download our free e-book to learn more.
Inbound marketing is simply a marketing strategy that focuses on attracting customers to your products by offering educational content that answers questions and informs. There are four ways for technology solution providers to get started using inbound marketing to get more leads.
The keystone of inbound marketing is content. Admittedly, creating content holds many companies back from implementing inbound marketing but you do not have to reinvent the wheel. Piggyback off topics that are trending in industry magazines or trade groups and write about them from your perspective. Create marketing collateral, write monthly blogs, or even better, offer tools like ROI calculators or buyer’s guides that are an asset to your potential leads. You can also consider partnering with an agency with experience in content marketing for companies in the IT channel to produce the content you need.
Attracting visitors to your site using relevant and timely content is vital but capturing their contact information to convert them into leads is the ultimate goal. The best way to do this is to use web forms. This is where they voluntarily (SCORE!) give you their contact info. It’s time to think beyond the “Contact Us” form though. The best leads come from when you offer your valuable content (see #1) in exchange for a name and email address.
Using the right keyword and optimizing for organic web searches will help leads find you, but to increase traffic even more, it might be time to bite the bullet and build a social media presence. Once you establish a social marketing strategy and set up social networks you have an easy place to syndicate all of the great content you produce.
To capture contact information from visitors your website, you need to guide them to forms and give them an incentive to fill them out. Use attractive graphics to highlight your offers for educational content or other calls-to-action like buyer’s guides, catalogs, or demo videos. Make sure CTA triggers include directions, such as “Download,” “Get Your Free Catalog,” or “Watch Video,” that tell your website visitors what to do to get the content they want –and to provide the contact information you need.
Winning the Lead Capture Game among Technology Solution Providers
It’s a very symbiotic relationship. Organic search and social media drives web visitors. CTAs drive clicks to you web forms, web forms capture leads and your social media and website will gain larger followings because of the content you are providing. It’s a proven strategy that keeps a steady stream of names flowing into your sales funnel.
Need advice? Contact The SkyRocket Group to discuss strategies that work!