When purchase decision-makers in your target market consider software options, you want to make sure your company is on the list. For ISVs that work with specific vertical markets, however, it may be a struggle to find ways to increase brand awareness without breaking the bank. Here are five brand awareness strategies that will help you get your name and logo out there in practical and effective ways.
Raising brand awareness is vital to your business. Your company may have the greatest software solution in the world, but you can’t sell it if no one knows about it. Build a brand awareness strategy that gets your company’s name in front of your target market and lets them know when they are ready to buy, your ISV’s solution is one they need to consider.