In 2014, marketers are not only welcoming content marketing a little more warmly, they starting to gain confidence in their content marketing. The results of a recent study conducted by Content Marketing Institute and Marketing Profs has made those who doubted content marketing or called it a “fad” are starting to look silly.
In the study, which reported on 2014 B2B content marketing benchmarks, budgets and trends in North America, the two sources reported that 93 percent of B2B marketers said they used some form of content marketing – a number that has consistently risen. The two sources also reported that more marketers (42 percent) are considering their efforts effective.
The study aimed to zero-in on content marketers’ newfound confidence, specifically concentrating on whether or not the companies who participated had a documented content strategies (44 percent said they do) and/or a person who oversees their marketing strategy (73 percent do).
The study found that marketers who have strategies and content specialists are not only more effective, but less challenged with every aspect of content marketing.
Here is a profile of a best-in-class B2B content marketer, based on a comparison study of the most eﬀective B2B content marketers with least eﬀective B2B content marketers.
What else can I say? The numbers pretty much speak for themselves. If you haven’t already, appoint/ hire someone to oversee your content and develop/document your content strategy. And if you need anything, SkyRocket is always here to help!