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B2B Marketers sometimes find themselves with little time to write blogs, press releases, case studies and eBooks. Are you not sure what to write about? And those of you who do have the time and resources — do you have the budget to support your content marketing needs?
Many B2B marketers will answer “no” to one or all three of these questions. But let’s face it — content marketing is essential to B2B businesses. It’s how you invite leads to fill out forms and, through these forms, provide information about themselves and let you know what stage of the buying cycle they are in. It’s also how you are able to showcase your knowledge and expertise, setting your products or services apart from others in your industry.
So if you “can’t live with it; can’t live without it” so to speak, what is the solution? Check out our latest infographic to find out more.
(Click to enlarge)