October 7, 2019
Only 12 to 15 percent of customers are loyal to a single retailer, but that small group of shoppers can generate between 55 and 70 percent […]
August 15, 2019
For many point of sale (POS) resellers, generating qualified POS leads to fill your sales pipeline can be a challenge. Below are ten proven marketing tactics […]
March 22, 2019
The payment processing ecosystem is rapidly changing and extremely competitive. So what’s the best way to rise above all the digital noise in the industry and […]
September 12, 2018
When most people think of “marketing” they think of traditional marketing strategies such as telemarketing, print advertising, bill boards, and direct mail. In the past, marketing […]
April 9, 2018
Many point of sale (POS) and payments resellers don’t see themselves as marketing experts. Most VARs would admit marketing isn’t in their wheelhouse, and based on […]
April 6, 2018
As a value-added reseller (VAR), operating a successful business requires a savvy knowledge across a wide range of fields. First and foremost, you’re an advisor of […]
March 26, 2018
For today’s small or mid-market B2B company, how your marketing strategies align with sales will be integral to your success. In fact, a study by the […]
March 2, 2018
A marketing campaign that promotes the barcode and RFID solutions you provide can be a fantastic sales tool for resellers. Marketing is the best way to […]
February 6, 2018
Your technology solution provider business is excited about your new digital inbound marketing strategy. You design and launch a great campaign. Maybe it’s even more than […]