Search marketing

April 27, 2020

COVID-19 Recovery and How it Will Affect Your Technology Company’s Marketing Plans: 5 Tips for Success in 2020

Amid the global pandemic of the COVID-19 strain of the coronavirus, asking yourself what’s next for your technology company can be challenging. Where should your company […]
April 10, 2020

Re-evaluating Your Technology Marketing Strategy Amid the COVID-19 Global Pandemic

The global COVID-19 pandemic has no doubt changed the way almost every business across the world operates. From restaurants and retail stores, to healthcare facilities, warehousing […]
March 26, 2018

7 Marketing Strategies for SMBs to Gain a Competitive Edge

For today’s small or mid-market B2B company, how your marketing strategies align with sales will be integral to your success. In fact, a study by the […]
October 20, 2016

Marketing Benchmarks for POS and Payments Solutions Providers

The SkyRocket Group studied the results of industry marketing campaigns and developed benchmarks for you to use as a point of reference when evaluating your company’s […]
March 23, 2016

3 Must-Have Technology Marketing Strategies for VARs, Integrators, and ISVs

Marketing your technology business can be a challenge. The technical side of your business (and maybe your personality or your staff’s) can make maintaining a website, […]
April 29, 2014

How Much Internet Content Is Generated Each Minute?

From a content standpoint, do you ever wonder what you’re up against? Or what your competition is like?
April 23, 2014

Improve Your Marketing: Look At the Right Analytics

As marketers, we have access to a whole arsenal of analytics to improve the way we generate and nurture new business. However, that access can be […]
April 15, 2014

5 Google Tools That Could Change Your Life

Balancing your day-to-day business operations with an optimized online presence, a refined business strategy and an effective marketing campaign — not to mention keeping up-to-date with […]
February 13, 2014

A Beginner’s Guide to Small Business Marketing

So, you finally had that new company website designed and built. And it looks great! But you may now be asking yourself, “What do I do […]