The Electronic Transactions Association (ETA) TRANSACT will attract nearly 4,000 payments professionals and over 200 exhibitors to Mandalay Bay in Las Vegas from May 10 to 12, 2017. ETA is the largest payments trade association, and TRANSACT is a prime industry event for networking, collaborating and keeping up with trends and best practices. The whole industry gathered together at a high-profile event makes ETA TRANSACT a great trade show marketing opportunity.
As you are getting ready for the show, juggling travel schedules and booth shipping, make sure you aren’t overlooking some trade show marketing basics that can mean a big return on sending your team to ETA TRANSACT. Here are six tips to help you get the most out of the show:
Trade show marketing can be exhausting, but invigorating. Nothing can re-energize your team or inspire new ideas and motivation like a good conference. It takes planning and strategy to capitalize on the opportunity, however. Follow these tips to ensure your time at the show will result in more booth traffic, more leads, and, ultimately, more new business.