Swim suits, sun, and sand—finally, summer has arrived. While you’re taking a much needed vacation this summer, the last thing on your mind is work, right? Don’t check out just yet. Lagging on content this summer can be detrimental to the health of your marketing plan.
Here are a few tips to keep your content marketing plan on track while you head to the beach for some fun in the sun:
Planning is important during any season, but it takes on an especially important role when essential members of your marketing department are out of the office. Plan and write your content before you pack your bags. Platforms like WordPress allow you to write blog posts that can then be published at a later, preset date—even if you’re not there to press “publish.”
Don’t let your content marketing wither in the summer heat. With a little forethought you’ll enjoy your vacation even more, and your subscribers will never miss a beat.
Don’t want to be stuck in your hotel room sending tweets? No worries. Social media posts can also be automatically delivered. There are several websites that offer automated social media features, including HootSuite and Buffer.
You might not be able to plan for everything, but you can at least promote your content. Schedule social media posts to go out when your blogs are set to be published. It’ll be like you never left!
There’s no shame in getting a little extra help around the office during the summer months. Asking other professionals in your field for guest posts can give your blog a fresh take on a topic. They’ll appreciate the added exposure, too.
Interns are also a great way to help you manage being short staffed. Reach out to local colleges for marketing students. They’ll be happy for the experience, and they can help maintain tasks that can’t be done in advance, like responding to customer queries and managing impromptu social media. It’s a win-win.
Chances are you aren’t the only one taking a little vacation this summer. Your audience will too. You might not catch them on their office computers, but you can still reach them on their phone or tablet. Make sure your content is mobile-friendly, so you never lose a connection with customers.
E-mails are an easy way to stay in touch, but use them cautiously. Spamming your customers with irrelevant emails will likely do more harm than good. Instead, implement a trigger that tells your system when to send out an email. Someone visits your website and fills out a form? Have an automatic e-mail response with useful information. This behavior-based personalization will allow you to customize content based on what the lead is interested in.
Keep in mind when emailing that not everyone will have a great connection or the newest device. Make sure you keep load times to a minimum and have compatible formats with most devices. This will prevent alienating potential customers.
When it comes down to it, plan, plan, and plan some more. You’ve worked hard to market your company all year long, so don’t let all that effort fall to the wayside. Plan your posts and social media when you can. For what you can’t automate, get help. Finally, stay mobile-friendly. By following these simple tips, you can watch your business heat up like the summer temperatures.
Need some extra marketing advice? Ask SkyRocket Group.