As marketers, we have access to a whole arsenal of analytics to improve the way we generate and nurture new business. However, that access can be both a blessing and a curse. We know what our business goals are – to make sure all of our desired customers know our name, to leverage a large database of engaged leads, and to turn those leads into customers – but when it’s time to make improvements or measure success, it’s difficult to know which metrics to use.
That’s where this guide will come in handy.
Whether you’re building your brand from scratch or looking to rebrand, your goal is the same: get people to recognize your business and, once they have, get them to think positively about it. Look at:
While site traffic is important, it means little if you are unable to generate and convert leads from your database. So if your blog traffic and social media reach are less than stellar, then that could be a reason for your slow database growth. Look at:
First, determine how you will distinguish new leads from qualified leads. Which actions make them qualified? Doing so will help you more accurately measure your success and find more room for improvements. Look at:
Even with your marketing analysis broken down into categories, things can still get confusing when you have the numbers in front of you. For assistance, don’t hesitate to contact a marketing expert at the SkyRocket Group to learn more.