Using your website as a lead generator can be an effective way of building your point of sale (POS) company prospect list, but there’s a catch. You have to provide information that will compel your website visitors to complete a form so you capture their contact information.

Here are three lead-generator ideas that have been successful in capturing contact information for the POS company clients we work with. Offer them through CTA triggers on blogs and other pages of your website, which take prospects to a landing page where they can fill out a form and download information. We have example of this on our website.

1. Product Catalogs

Catalogs are nothing new — they’ve been a successful sales and marketing tool for more than a century. Digital catalogs, like their print ancestors, provide the convenience of having all of your products and services listed in the same place, but they have the added feature of being interactive. Hyperlink products to pages on your POS company website where prospective clients can learn more about the terminal, printer, cash drawer, scanner or other product they are interested in. You can also add calls to action that take prospects to a “request a quote” form or a live chat with a member of your technical sales team.

2. Software Video Tours

Show how the software you provide can help merchants by demonstrating it with a video tour. These lead-generator videos can feature specific aspects of the software, highlighting important features that will stand out to prospects. Video tours offer viewers the opportunity to get quick inside information if they are not quite ready for an in-person demonstration, but are a great indication that the visitor to your website is looking to buy.

3. POS System Configurators

Give your website visitors the chance to build a POS system with the products you offer. Take then through the steps of first choosing POS software based on the features they need, and then allowing them to select from compatible hardware options. You may want to include questions that will guide them toward the right choices, such as whether they want their POS system to manage labor, inventory, or loyalty programs and whether their business uses barcode or RFID technology or accepts (or wants to accept) near field communication (NFC) mobile wallet payments. Remember that some businesses need help to even determine what would be feasible for them, so include a CTA that invites them to speak with an expert at your company to help them through the process. Once the system is built in the online configurator, generate a quote, along with some financing information, and send it to the email address the website visitor provided. Your sales team will do the rest.

When you need a lead generator to build up your POS company’s prospects list, consider trying a lead generator from this list. If you need help creating any of these online lead building resources, contact The SkyRocket Group for information.