Many of us are familiar with the incredible shift in technology and technological power, where devices get smaller and smaller while also growing faster and more powerful. A tweet that went viral a couple of years ago said it best:

“Your mobile phone has more computing power than all of NASA in 1969. NASA launched a man to the moon. We launch a bird into pigs.”   

This tweet reflects two principles:

1. Technology has become exponentially more powerful as time has gone on.
2. Most people don’t know how to use that technology effectively.

This is especially true in the world of video and video production.

Cameras have gotten cheaper, with many consumer point-and-shoot cameras offering full HD recording, and higher-quality DSLR cameras becoming more affordable with each passing year. In result, more people are jumping on the video production bandwagon, often with fairly disastrous results.

Isn’t the best camera for a situation the one you have with you?

In most cases, yes, this statement can be true. However, when representing a business, client, or especially yourself, it is always crucial to do so as professionally as possible. For this reason, we highly recommend that if you need to put together a video project for yourself or your business, that you put your iPhone® back into your pocket and contact a professional videographer.

Think about it. When you want your roof fixed, you call a roofer; when you want your plumbing fixed, you call a plumber; why then, when you need a video produced, you don’t call someone who is experienced in that field?

To some, hearing advice like this is scary: they think that trusting someone else with this aspect of their business takes power out of their hands, or has them relying too heavily on someone else for the representation of their public image. However, this is far from the case! In reality, collaborating alongside a professional in the area of media production allows you to concentrate more fully on developing how your business is portrayed, and making sure that you are doing what you do best.

Video production is a highly specialized skill

While not every video produced needs to have a massive crew or a large budget, working with someone familiar with the principles of shooting and editing a professional video is an invaluable asset. Collaborating with a videographer empowers you to keep doing business as usual, without having to learn any new skills or investing in equipment. Instead it thrusts you into a world of mutual benefit with a collaborator, allowing you to focus more on establishing your business’ brand identity with the audience that you are intending to reach.

As a business owner, you always want things to be done right, and in the best quality that they can be done — especially when it comes to portraying your business to the public. To that end, sometimes it is simply best to put your camera phone down and call in a videographer — just like you’d want others to contact you for your company’s services. With this method of collaboration, local businesses can help one another grow, establishing great working relationships and bolstering one another’s reputations in the process.

Check out our other past blogs for advice on the creative process:

• How to Engage Your Audience with Video Marketing
• Tips to Get Your Video Marketing Strategy Into Focus
• Video Marketing: It All Begins With a Plan

Be sure to check back with us again for more insights and advice on video and audio production and collaboration.