The use of social media in healthcare has become a growing trend. Healthcare organizations are using social media channels like Facebook and Twitter to engage with their past, present and future patients. Why? Communication. Patients no longer have to rely on advertising when choosing a healthcare facility. They can make their decision based on trust. Social media in healthcare allows professionals to demonstrate their expertise through interaction.
Although there are some risks, social media can be helpful to the healthcare industry when it is used to communicate carefully and considerately. Healthcare organizations and facilities have to be especially careful when posting online, because they are dealing directly with people’s personal lives. So as with any social media page, think before you post!