Halloween is creeping up on us and Thanksgiving is closer than we think. The holidays – which often end up a month-long endeavor – will be here before we get the chance to catch our breath. While we have a moment, we should take some time to hash out some of this year’s holiday marketing ideas in advance. Don’t listen to the Scrooges – it’s never too soon!
1. Social media
Social media is arguably the best way to interact with new and existing customers.
Holiday-themed social media contests are a great way for your brand to stand out as fun and festive. They pave the way for referrals and social shares.
Holiday marketing efforts have already started going mobile. Have you? Last year, HubSpot reported that: 80 percent of holiday marketers would invest in a mobile or tablet application, up from 49 percent in 2011. Three in 10 multichannel retailers planned to their notify customers of their in-store Black Friday deals with mobile alerts, up from 18 percent from 2011. Fifty-seven percent of marketers used mobile-optimized websites and 50 percent used mobile advertising.
Judging by the increase in m-commerce marketing from 2011 to 2012, this year marketers will most likely either maintain the same amount of mobile methods as last year or increase them. Either way, make sure to leverage m-commerce methods.
These holiday marketing ideas could work especially well on Black Friday, Cyber Monday or the days leading up to Christmas. Customers will appreciate the convenience of crossing items off of their Christmas lists without having to leave the couch.
3. Web design
Another quick and easy way to show your customers your fun, festive side is to add some holiday spirit to your web design.
Not to mention, the holidays make people happy and care-free, usually inspiring them to spend money on themselves or a loved one. It’s a perfect time for sales opportunities. Showing that you are getting into holiday spirit alongside your customers could help get them into more of a buying mood.
4. Landing pages
Landing pages are a perfect opportunity to target your holiday marketing. People tend to make quicker and easier buying decisions during the holidays as they are desperate to get their shopping done on time.
These holiday marketing offers will inspire them to respond to your call to action when they see it instead of clicking away and forgetting about it. This will also give you an opportunity to show off your best products.
5. Marketing emails
Holiday marketing emails allow you to nurture visitors who haven’t yet made a purchase and rewarding existing customers with exclusive offers that they can’t refuse.
I agree, all of this in one month sounds like a lot of work. But just like with holiday shopping, if you act ahead of time and put the proper planning in place, you can get it all done in time to kick back and eat some snickerdoodles.