Marketing Blog

July 21, 2017

Marketing Development Funds: 3 Ways to Get the Biggest Bang for Your Buck

Did you know that if you aren’t utilizing marketing development funds (MDF), you’re already at a disadvantage compared to your competition?  You may not be utilizing […]
April 27, 2017

What EMV Payments Mean to Restaurants Now

Regardless of what your restaurant clients believed, EMV payments in the U.S. weren’t just hype and it does apply to them.  Even though the EMV liability […]
April 12, 2017

How to Get CASL “Express Consent” from Your Canadian Contacts

Over the last few years, efforts to crack down on spam have led to the introduction of laws that are changing how you can send marketing […]
April 11, 2017

6 Tips for Getting the Most Out of Attending ETA TRANSACT

The Electronic Transactions Association (ETA) TRANSACT will attract nearly 4,000 payments professionals and over 200 exhibitors to Mandalay Bay in Las Vegas from May 10 to […]
March 22, 2017

4 Ways to Write Like an Industry Thought Leader

Name an industry thought leader. Likely, certain people immediately come to mind. Would you expect the people in the industry you serve to consider you a […]
March 21, 2017

Refresh Your Website in 2017, Part 2

One of your top marketing priorities must be keeping your business’ website up to date. Your website is often the first impression a prospect has of […]
February 22, 2017

8 Things to Avoid in Your Email Marketing Strategy

The name of this game is deliverability and the majority of the eight things to avoid in your email marketing strategy are aimed at getting your […]
January 30, 2017

3 Things the NRF BIG Show Expo Can Teach You about Marketing

The SkyRocket Group team was at the National Retail Federation Retail’s BIG Show January 15-17 and in between assisting clients with media appointments, getting materials to […]
November 10, 2016

3 Reasons Infographics Should Be a Part of An IT Solutions Provider’s Content Marketing Strategy

  Making infographics part of your content marketing strategy can help capture attention and quickly get your message across. We all struggle with being inundated with […]