Marketing Blog

May 25, 2016

5 Signs You Need Help Writing a Technology Blog for Your Solutions Provider Website

You understand that writing a technology blog for your solutions provider business has benefits. It can increase traffic to your website, establish you as an industry […]
April 27, 2016

Real-World Advice for Marketing POS Solutions to Restaurants, Part 2

In Real-World Advice for Marketing POS Solutions to Restaurants, Part 1, the focus was on special considerations POS resellers need to take into account regarding content […]
April 27, 2016

Real-World Advice for Marketing POS Solutions to Restaurants, Part 1

POS resellers need to approach marketing to restaurants differently than other industries or vertical markets. To realize a return for the time and investment you put […]
March 23, 2016

3 Must-Have Technology Marketing Strategies for VARs, Integrators, and ISVs

Marketing your technology business can be a challenge. The technical side of your business (and maybe your personality or your staff’s) can make maintaining a website, […]
March 22, 2016

What Thought Leadership Contributes to Marketing Technology

Content marketing is an effective strategy for marketing your technology business — but only if it’s based on the right content. A basic rule of thumb […]
February 19, 2016

4 Channel Marketing Tactics Every Vendor Needs

If you sell through a channel, there are four primary activities that you should include in your channel marketing program that will help your partners grow […]
February 18, 2016

SkyRocket Group Adds New Director of Marketing and Communication

Fast Growing Technology Marketing Agency Strengthens Resources Erie, Pa., February 18, 2016 — The SkyRocket Group, Inc. (SRG), a leading technology marketing agency, is pleased to […]
December 28, 2015

How to Talk to Your Customers About EMV

Much has been written about the new EMV chip cards, but many merchants and restaurants have yet to implement the technology. Not all issuers have sent […]
August 13, 2015

5 CTA Mistakes that are Costing You Sales

You can have beautifully-written gated content with stellar landing pages, but the only way potential leads will find their way there is with a well-crafted call […]