Marketing Blog

July 31, 2015

Content Marketing: Age Old Tactic is Here to Stay

Content marketing is gaining popularity, boasting effective lead generation. But content marketing isn’t a new concept. In fact, its roots can be traced back to over […]
July 28, 2015

Content Marketing Lessons from Summer Blockbusters

There’s nothing like the suspense of settling into a seat in a dark, air conditioned movie theater, armed with your popcorn and soda. This summer’s blockbusters […]
July 22, 2015

You’ve Been Writing about Technology All Wrong

Technical writing and writing about technology are not the same thing. Technical writing encompasses instruction manuals or product specs. It’s cold and succinct. Sure, it has […]
July 8, 2015

How You’re Unintentionally Killing Your Content Marketing

We’ve said it time and time again—content marketing works. In fact, content marketing can generate three times more leads and cost up to 62 percent less […]
June 25, 2015

Could Artificial Intelligence Kill Content Marketing?

The future is here. Robot journalists sound a bit like the premise of a bad science fiction movie. But if you’re into reading financial reports or […]
June 18, 2015

Top 5 Reasons to Start Blogging for your Business

Don’t have a blog for your business? Have a blog you never use? If you’re looking for a new strategy to compliment your marketing plan, consider […]
June 10, 2015

4 Things Your Summer BBQ Can Teach You about Inbound Marketing

Ah, barbeque season. I can already smell the burgers on the grill, hear the good laughs between friends, and picture the awesome summer memories to be […]
June 3, 2015

How Facebook Instant Articles Will Affect Content Marketing

Facebook has recently unveiled a new way for users to consume content—Instant Articles. Instant Articles allows users to read articles from various publishers without ever actually […]
May 28, 2015

SkyRocket Group’s Summer Must-Reads

It’s time to dust off that lounge chair, grab your shades, and head poolside. As you relax in the sun, use the time to catch up […]