Don’t have a blog for your business? Have a blog you never use? If you’re looking for a new strategy to compliment your marketing plan, consider the many benefits blogging can provide for your business.

1. Drive traffic to your site with fresh content.

You don’t exactly get to choose where Google displays your website, but you can take steps to improve your standings. Active websites give search engine algorithms a reason to return and reindex your site frequently. Blogging allows you to keep your site updated, because how often can you really change your “About Us” page?

The more blogs you create, the more webpages your website will have. This makes it easier for your pages to appear in search engine results. Optimizing blog posts for relevant keywords will also help users find you in their queries.

2. Prove you know what you’re talking about.

Establishing a bond with potential customers is crucial to your business’s success. Easier said than done, right? Blogging gives you the opportunity to provide relevant, helpful content to your target audience. When potential customers recognize that you have a strong background in your industry, they’ll establish you as a subject-matter authority and turn to you to get their questions answered.

Create posts on frequently asked questions, difficult concepts, and industry news. You’ll soon become a reliable news source for potential customers—which could turn them into paying customers down the road.

3. Say hello to more sales.

More site traffic gives you the perfect opportunity to generate more leads. Establish calls to action on your blog posts, like free eBooks, whitepapers, or case studies. When your site visitors complete a form to download free assets, you’ll be able to update your lead database with people who are genuinely interested in learning more about your field.

These leads will find it much easier to commit to making a purchase, because—thanks to your blog—they were able to easily find you in a search engine and see you as an industry expert.

4. Reign over a social media empire.

Your social sharing aims to drive traffic to your website. Blogging gives you easy content to share on social media platforms. It gives followers a hook and a link back to your site, which can help turn those likes into sales.

Plus, it offers a simple way for social media users to share your content, which means you’ll reach an untapped audience.

5. Brand your business in a cost-effective manner.

Did we mention how cheap it is? Blogging is a cost-effective way to increase your digital footprint and promote your brand. Purchasing search ads and boosting posts on social media can be an expensive endeavor—and doesn’t guarantee a high return on investment. Instead, consider the benefits of blogging.

Blogging is a simple way to increase the presence of your business. If you’re not producing relevant content, populating social media, or getting found in search results, likely your competitors will be found in your place. If you are not sure how to start blogging for your business, contact SkyRocket Group.