Consumers today are multitasking more now than ever — watching television, using their tablets and texting — all at the same time. As an advertiser, you have to compete harder than ever for their attention, convincing them to purchase your product or service.
Think about it — all of those media outlets are primarily visual. In turn, video marketing is becoming one of the fastest growing trends businesses can use for effectiveness and popularity among potential buyers.
Here are some stats:
No question, video has a special power that other forms of media do not. The creative and strategic use of music, pictures, color, and the right dialog, for example, creates that emotional connection.
Now don’t lie when you answer this question… Have you ever cried while watching a movie? Or during that Hallmark commercial?
Exactly! I can venture a bet that you’ve never had that type of emotional response to a radio or print ad. Emotion is both persuasive and powerful, and customers will buy based on their emotional connection they feel with your company.
Now that you are on-board with the basic idea of how video can connect with your customers, where do you begin?
Video doesn’t have to be this big scary production. It’s really a simple process that when completed step-by-step, will give your company a competitive edge. Trust in visual content to communicate your message and standout to all of those “multitaskers” out there.
What are your video marketing ideas?