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Consumers today are multitasking more now than ever — watching television, using their tablets and texting — all at the same time. As an advertiser, you have to compete harder than ever for their attention, convincing them to purchase your product or service.
Think about it — all of those media outlets are primarily visual. In turn, video marketing is becoming one of the fastest growing trends businesses can use for effectiveness and popularity among potential buyers.
Here are some stats:
- Video is now the second most popular type of content used across channels, according to the research firm Software Advice.
- The use of video marketing in your content strategy jumped up 70% in 2012 (B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America)
No question, video has a special power that other forms of media do not. The creative and strategic use of music, pictures, color, and the right dialog, for example, creates that emotional connection.
Now don’t lie when you answer this question… Have you ever cried while watching a movie? Or during that Hallmark commercial?
Exactly! I can venture a bet that you’ve never had that type of emotional response to a radio or print ad. Emotion is both persuasive and powerful, and customers will buy based on their emotional connection they feel with your company.
Now that you are on-board with the basic idea of how video can connect with your customers, where do you begin?
- First, figure out your goal and target audience. Are you trying to connect with the nice grandmother down the street or the young tech guru in Silicon Valley? Do you want to use this video for new client attraction or just as a tool to let your current clients know more about your company? These questions don’t take more than two minutes to answer, but really impact how successful your final video will become.
- Next, get a team together and start throwing around ideas. People with different backgrounds and experiences can help reframe those problems you are trying to solve and could lead to some pretty cool and creative videos.
Video doesn’t have to be this big scary production. It’s really a simple process that when completed step-by-step, will give your company a competitive edge. Trust in visual content to communicate your message and standout to all of those “multitaskers” out there.
What are your video marketing ideas?