Managing and regularly updating company websites is crucial in the digital world we work and live in. Businesses without in-house web developers need a system that is intuitive, allowing anyone to easily update information while maintaining their brand identity and keeping their messaging consistent to prospective customers and clients. 

A content management system, most often referred to as a CMS, allows individuals and businesses to edit, manage, and maintain existing website pages in a single interface without needing specialized technical knowledge. 

When contracting a web design company to build a website, be sure that it is being built in a common CMS system, such as WordPress or HubSpot. This will allow your employees to make small content changes, and will allow the web design company to make layout and design changes more quickly and cost effectively. SkyRocket Group builds all of its client websites in easy-to-use CMS systems.

Here are three ways that SkyRocket Group has found content management systems to improve its clients’ overall business operations, generate more leads, and create greater customer relationships:

Work More Efficiently

From a design and build standpoint, working within a CMS will allow your web design company to build pages in half the time it takes to build pages from scratch, especially if the design requires custom coding. This will save you a significant amount of time and money. From an updating and maintenance standpoint, a CMS will allow your team to focus on specific areas of your website to improve — for example, creating and adding new posts to the company blog or developing content that helps you generate more qualified leads. 

Create a Uniform Look

When it comes to web and graphic design, there is no excuse for not having a clean, uniform look with functionality that caters to your customers and prospects. CMS templates help you and your web design company share ideas and ensure that the overall look and function of the website delivers.

For example, blog pages should all have a uniform look, no matter how they are laid out. Not only does this look clean and professional, it can easily indicate to viewers that they are on a blog page, as opposed to a product page, which serves an entirely different function. 

One of the most helpful features across many CMS platforms is the ability to create a template and only let content be added following that template. That way employees can adjust web pages as they wish, which keeps your design in check without the need to closely inspect the design of each page after it’s completed. 

Streamline Workflow 

Writers and web designers need to have constant communication in order to write and create content that not only reads well and makes sense, but also is visually appealing on a web page.

With a CMS, web and graphic designers can worry less about ensuring all design elements stay uniform within a web page and writers can also focus more on writing content and less about creating a web page layout. Simple templates allow content writers to plug content into the template and publish it themselves without the need to know HTML, CSS, or JavaScript.

In addition to streamlining workflow for designers and writers, content management systems also give businesses even more functionality for their websites. Plugins are tools developed for WordPress and other CMS platforms that help your business accomplish more than you thought possible. These tools can help with business functions such as:

• Lead generation and management
• Email marketing 
• Search engine optimization (SEO)
• Social media

Develop a Worthwhile SEO Ranking

Over 80% of B2B searches for technology products or services start with an online search. Your business should be leveraging your website and CMS to help you develop an SEO ranking that drives traffic to your website and turns unique visitors into qualified leads. 

Many content management systems allow you to optimize your title, content depth, keywords, meta descriptions and add call to actions all in a single text field without the need to install extra plugins or tools to your website. Intuitive CMS platforms can also add paragraph tags, make links clickable, and suggest SEO best practices to the user. 

Best of all you’ll be able to optimize for these three factors of SEO:

• Content marketing: attract, educate and brand to prospects with content that brings them to your page based on the content you write
• On-page SEO: optimize for keywords that allow potential customers to find your company and products
• Off-Page SEO: utilize tactics such as social media to drive traffic to your website and convert unique visitors into qualified leads

Helping Clients Find Success:

Content management systems are especially essential for B2B companies. They allow design partners to quickly and easily build web sites for businesses that not only look great, but are intuitive and drive traffic to the site. 

Whether you’re an inbound marketing expert or a just stepping foot into the marketing realm, a smart content management system will help you streamline almost all of your day-to-day demands. With a CMS in place, you can spend less time staring at your computer screen and more time doing business.

Contact The SkyRocket Group today to learn how we can help your technology company find success with your next website project.

Whether you’re an inbound marketing expert or a client of one, a smart content management system will help you streamline almost all of your day-to-day demands. With a CMS in place, you can spend less time staring at your computer screen and more time doing business.