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The iconic British television show, Doctor Who, launched in the 1960s and relaunched in 2005, has experienced global success. One man with many faces has captured hearts and expanded imaginations. There is a lot businesses can learn about inbound marketing from the world’s favorite mad man in a box.
1. Regenerate and Rebrand
The Doctor is timeless. The Doctor is one man with many forms and many lifecycles. When one form is injured and dying, he crawls into his T.A.R.D.I.S. (his spaceship) and regenerates. A new Doctor is born with a new body, a new face, even a new personality, but he retains the memories and experiences from his former lives.
Rebranding is like regenerating. Your brand and everything it stands for gets a new face and form, but at its core remains everything that made your brand special from the beginning. The packaging and the audience your brand appeals to may shift and change, but if the core of your brand involved great customer service and support—then however your brand regenerates—great customer service and support will remain the two beating hearts of your brand.
2. Tell Epic Stories
Doctor Who engages in epic storytelling. Good triumphs over evil. Love conquers time and space. The Doctor’s compassion saves worlds and his anger destroys them.
Your inbound marketing strategy should include epic storytelling. This means creating compelling content such as blogs that inform your audience and establish you as an industry thought leader, case studies that illustrate how your product or service turned business around for an end user or customer, and video testimonials from real people endorsing your brand and your product. Compelling content creates epic stories.
3. Make Your Website Your T.A.R.D.I.S. (Time and Relative Dimension in Space)
“It’s bigger on the inside,” quotes almost every one of the Doctor’s companions when they enter the TARDIS for the first time. What appears to simply be a blue police box on the outside, turns out to be a sentient ship that’s interior spans a largely unknown amount of physical space. It has the ability to travel through both space and time, delivering the Doctor to where and when he is needed.
Your website is your TARDIS. When well cared for, your website will help your business successfully stay afloat within the large universe of the World Wide Web. A well-cared for website is a well-designed and a well-optimized website. Just like the Doctor’s TARDIS, it’s important that your website is sleek and dynamically designed on the “outside.”
The back-end of your site is where things get “bigger on the inside.” Inbound marketing includes utilizing keywords effectively and creating well written alt tags and metadescriptions. Ensuring that that your website is optimized effectively is like fine-tuning your TARDIS. A well-optimized website will draw qualified leads to you, just as the Doctor’s TARDIS takes him to the people and the worlds that need him most.
4. Recognize Marketing Automation as Your Sonic Screwdriver
The Doctor doesn’t carry a blaster or a light saber, he carries a screwdriver. His trusty sonic helps him more efficiently solve problems and break down barriers. It is a multipurpose tool that—when used with a little bit of the Doctor’s creative brain power—has a powerful effect.
Like the Doctor and his sonic screwdriver, marketing automation will help your business break down the barriers between you and your target audience. It is a tool with many uses that—when used smartly—will generate and nurture qualified leads, make campaign optimization easy, and empower your sales team.
The Doctor has a thing or two to teach businesses about inbound marketing. Consider the above four points and ask yourself if you’re implementing all of these tactics in your marketing strategy. If you’re not, then you’re missing out on the opportunity to capture the heart and expand the imagination of your target audience.