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Technical writing and writing about technology are not the same thing. Technical writing encompasses instruction manuals or product specs. It’s cold and succinct. Sure, it has a function, but it’s not how your company’s content marketing should read.
Writing about technology means communicating what your business’s technology can do for a person, how it’s useful, and why it’s important. This is your brand’s personal story, and as long as you keep the human aspect in mind, writing about technology won’t be boring.
If you’re unconvinced that people will ever want to read your tech blog or latest eBook, keep these tips in mind as you draft the next.
1. It’s all in your head.
If you think you’re boring, so will your readers. Start to get to know your company better. What’s your company culture? What’s its vision or mission? Understanding the people behind your product will make writing about technology less about facts and more about how it relates to people.
Step one is to start seeing what you do as interesting and important. That positivity will shine through your writing.
2. Get friendly with your readers.
What do they need? Ask yourself this before you write anything. Writing about technology in a helpful way isn’t boring, because, well, it’s useful. Getting the answers to their burning questions will keep them turning the page—or scrolling, rather.
Do your research. What are the challenges your tech users are facing every day? How can your technology help solve those problems? Focusing on these answers will make writing about technology useful for your readers—even if a layman might find it boring.
Try a tool like Quora. This service lets you type in a topic, and see questions people are asking. For example, if you’re writing about technology like point of sale systems, you’ll see that people are asking questions like “Are there any point of sale systems with public APIs?” or “What’s the best point of sale system for a small bar?” If your business has the answers or solutions to meet those customers’ needs, tell them! They won’t know unless you do.
3. Watch your language.
I’m not talking about cussing. I mean that people who are writing about technology have a tendency to get sucked into the industry’s wormhole of technical jargon and marketing lingo.
“Our technology has a significant ROI when you integrate your POS with your KDS and supplement a CRM.”
Not everyone who’s reading your blog is going to know what all those acronyms mean, and if they have to Google every other word, chances are they’ll be going somewhere else. Instead, try writing about technology as if you were talking to a buddy.
“Our point of sale system can include a kitchen display, that will show the kitchen staff orders. It can save you time and money. You’ll also improve customer satisfaction with a system that helps you manage their information.”
4. Brevity is the soul of wit.
Shakespeare had it right, though I doubt he’d expect it to be applied to blogs. The advice rings true; if your technology isn’t inherently interesting, don’t expect people to spend twenty minutes trudging through an essay on it.
This is also important when you consider that consumers spend 60% of their internet time on mobile devices. The less scrolling they have to do, the better.
Infographics also make explaining complex topics easier, and the enticing visual will keep people engaged.
Writing about technology is as interesting as you make it. Choosing to write useful, engaging content will draw in more readers—and keep them reading.
If you need help creating a content marketing strategy for your technology company, SkyRocket Group can help. Contact us today at 814-833-5026 or firstname.lastname@example.org.